Der familiengeführte Handwerksbetrieb -- Stand der Forschung -- Theoretischer Bezugsrahmen -- Empirische Untersuchung – Methodisches Vorgehen -- Präsentation der Fallgeschichten -- Fallübergreifende Analyse und Interpretation der Ergebnisse -- Schlussbetrachtung.

This book examines India's new economy - its strengths, weaknesses and potential. The book covers three key areas of growth in India's economy - the IT (information technology) sector, export trade (with its externality effects) and the financial sector (in particular, banking reforms).

Der Konzentrationsprozess im deutschen Sortimentsbuchhandel schreitet seit Jahren unaufhaltsam voran. Rahmenbedingungen wie die Digitalisierung, technische Innovationen und das Konsumentenverhalten beeinflussen dies zusätzlich. Kerstin Emrich untersucht die Ursachen und Auswirkungen dieses...

Die Beitragsautoren dieses Sammelbandes erforschen, diskutieren und validieren den Einsatz zukunftsorientierter Produktionsmethoden zur Gestaltung nachhaltiger Wertschöpfungsnetzwerke. Vor dem Hintergrund zunehmender globaler Umweltrisiken und sozialer Disparitäten ist die Konzeption...

This book is a “scientific” introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-relationship. It discusses the emerging role of information technologies in consulting activities and introduces the essential tools in data...

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...

This contributed volume explores and reveals the new developments, dynamics and recommendations for entrepreneurship education in the Middle East and North Africa (MENA) region. Presenting papers by respected experts in the field, it shares essential insights on the status quo of entrepreneurial...