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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … -- 15 Schweden -- 16 Schweiz -- 17 Spanien -- 18 USA. … Marketingfakten aus 17 europäischen Ländern und den USA kann als hilfreiches Arbeitsinstrument für den eigenen internationalen …
Persistent link: https://www.econbiz.de/10014018991
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell - 2016 - 1st ed. 2016
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...
Persistent link: https://www.econbiz.de/10014019336
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The Customer Trap : How to Avoid the Biggest Mistake in Business
Thomas, Andrew R. - 2015 - First Edition
American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the...
Persistent link: https://www.econbiz.de/10014019481
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Die Bedeutung von Wohnimmobilienpreisen für die Geldpolitik : Bedingte Effekte auf die Wohnimmobilien- und private Konsumnachfrage
Schützenmeister, Marcel - 2015
darauf reagieren muss. Die Ergebnisse der anschließenden empirischen Studie für die Ökonomien Deutschland, USA und …
Persistent link: https://www.econbiz.de/10014019756
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Acceptance of Remote Services : Perception, Adoption, and Continued Usage in Organizational Settings
Wünderlich, Nancy V. - 2010
-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to …
Persistent link: https://www.econbiz.de/10014424971
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Consumer Demand in the United States : Prices, Income, and Consumption Behavior
Taylor, Lester D. - 2010
Preliminaries -- and Overview -- Demand Theory Under Review -- Quantile Regression: A Robust Alternative to Least Squares -- Analyses of Data from BLS Consumer Expenditure Surveys -- Description of Data Used from the Ongoing BLS Consumer Expenditure Surveys -- Stability of U.S. Consumption...
Persistent link: https://www.econbiz.de/10013521285
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Household Credit Usage : Personal Debt and Mortgages
Agarwal, Sumit (ed.); Ambrose, Brent William (ed.) - 2007
In response to growing interest in household finance, this collection of essays with a foreword by John Y. Campbell, studies household and consumer use of credit instruments. It shows how individual consumers and households utilize various credit alternatives in managing their consumption and...
Persistent link: https://www.econbiz.de/10012054218
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Economic stress, human capital, and families in Asia : research and policy challenges
Yeung, Wei-jun Jean (ed.) - 2013
Persistent link: https://www.econbiz.de/10010221937
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Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics
Weiß, Stefanie - 2015
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...
Persistent link: https://www.econbiz.de/10012819101
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Kaufprozessorientiertes Marketing : Stop Branding, Start Selling! : wie neueste Erkenntnisse aus der Verhaltensforschung und den Neurowissenschaften Marketing und Vertrieb beflügel...
Rutschmann, Marc - 2018
Wie führt man Kunden direkt zum Kauf? Indem man Kaufprozesse gezielt anstößt und auf dem Weg zum Abschluss die richtigen Impulse setzt. Denn allein der funktionale Nutzen eines Produkts, seine emotionalen Attribute oder ein sorgfältig designter Markenauftritt reichen bei weitem nicht aus, um...
Persistent link: https://www.econbiz.de/10012805674