Um gute Mitarbeiter zu finden, reichen die üblichen Wege im Recruiting längst nicht mehr aus: Immer mehr Organisationen setzen auf Recrutainment, also den Einsatz spielerisch-simulativer Elemente in Berufsorientierung, Employer Branding, Personalmarketing und Recruiting. Self-Assessments,...

By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They're called Serious Games. This is a practical toolkit for those who want to learn about more serious...

Das Buch gibt einen Überblick über die Entstehung eines Berufsethos, des Anspruchs der Gesellschaft an den Einzelnen und die Möglichkeit der persönlichen Entwicklung im aktuellen Wirtschaftsgefüge. Der Gegenstand der Betrachtung ist der Zusammenhang zwischen dem Individuum und dem...

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The...

F.A. von Hayek (1899-1992) was a Nobel Prize winning economist, famous for promoting an Austrian version of classical liberalism. The multi-volume Hayek: A Collaborative Biography examines the evolution of his life and influence. Two concepts of civilization revolve around power - should it be...

Funded by the tobacco and fossil fuel industries, the Mises- and Hayek-inspired ‘free’ market has adopted ‘The Slogan of Liberty’ - but should their faith-based assertions be accorded the same epistemological status as a science? If Austrian economics is a branch of divinely revealed...