Grundlagen des globalen Life-Cycle-Controllings -- Traditionelle Footprint-Konzeptionen, neue SDG-Ergänzungsindikatoren und CSR-Fortschrittsindikatoren -- Standardisierte Footprint-Konzeptionen: SDG-orientiertes LCC auf der Produkt- und Dienstleistungsebene.

Biofuels: An Introduction of Market and Impacts -- Technologies, Production Costs, and Support Policies -- Biofuels and Global Food Crisis.-Impact on Land -- Biofuels and Poverty -- Oil Price and Biofuels -- Biofuels and Climate Change Mitigation -- Policies for Biofuels: Direct Subsidies to...

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework. The series features seven books, six of which cover...

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of...

Theoretische Grundlagen der Nachhaltigkeitsberichterstattung -- Leitlinien zur Nachhaltigkeitsberichterstattung -- Zwecke der Normierung der Nachhaltigkeitsberichterstattung -- Nachhaltigkeitsberichterstattung nach GRI im HDAX -- Kurzfristige Ereignisstudie -- Langfristige Ereignisstudie --...

In its second volume, this book aims to link the academic research with development in the real world and provide a historical and institutional background that can enrich more formal research. The first section will include an assessment of the evolution and the state of the nascent...

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a...

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The...

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth...

Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren können. Die Autoren bieten in diesem Quick Guide einen schnellen und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im Internet, konkrete...