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Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
Arora, Anshu Saxena (ed.); Bacouel-Jentjens, Sabine (ed.);  … - 2018
Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World – The Case of …
Persistent link: https://www.econbiz.de/10013256191
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Global Brand Strategy : World-wise Marketing in the Age of Branding
Steenkamp, Jan-Benedict - 2017
that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not …? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan … you can start using today. With case studies from around the world, Steenkamp introduces the global brand value chain and …
Persistent link: https://www.econbiz.de/10012396522
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Advances in Global Marketing : A Research Anthology
Leonidou, Leonidas C. (ed.); Katsikeas, Constantine S. (ed.) - 2018
world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research …
Persistent link: https://www.econbiz.de/10012396656
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Fashion Brand Internationalization : Opportunities and Challenges
Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2016
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain...
Persistent link: https://www.econbiz.de/10012397896
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick -- 1. Kapitel -- 1 Lokale Punktlandung durch globale Planung Integrierte Direktmarketing-Kampagne der DHL Global Mail für 14 Länder -- 2 Ausgetretene Wege mit Erfolg verlassen Inteligo erschließt neue Adresspotenziale in...
Persistent link: https://www.econbiz.de/10014018991
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Internationales Business Development : Export-Märkte, Risikoanalyse, Strategien
Brenner, Hatto - 2015
Besonderheiten internationaler Geschäfte -- Export-Märkte der Zukunft/Internationale Trends erkennen -- Auslands-Strategien entwickeln: Markteintritt in ein neues Land -- Risikoanalyse und Sicherungsinstrumente -- Risikofaktor: Rechtsumfeld -- Risikofaktor: Korruption -- Risikofaktor: Embargo...
Persistent link: https://www.econbiz.de/10014019451
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Islamic Marketing : Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Nestorovic, Cedomir - 2016
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of … politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of …
Persistent link: https://www.econbiz.de/10014019968
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International Advertising and Communication : Current Insights and Empirical Findings
Diehl, Sandra (contributor); Terlutter, Ralf (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520610
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International Direct Marketing : Principles, Best Practices, Marketing Facts
Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; … - 2007
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines....
Persistent link: https://www.econbiz.de/10013520744
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Weltwirtschaft 2010 : Trends und Strategien
Berndt, Ralph (contributor) - 2009
Economic World 2010 -- World Trends 2010 -- Management Development -- Der World Executive MBA (WEMBA): Eine Star … -- Succeeding in a Multi-polar World: Managing the CUBRINTA™ Cube of Intangibles -- Hybride Medienkonzepte für das interne Marketing …
Persistent link: https://www.econbiz.de/10014014906