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Wachsamkeit in der industriellen Beschaffung : Dimensionen, Determinanten und Konsequenzen
Hansen, Felix - 2009
Die strategische Aufgabe der Beschaffung besteht nicht nur darin, Geschäftsbeziehungen zu Lieferanten effektiv und effizient zu gestalten, sondern auch darin, alternative Lieferanten zu finden. Felix Hansen untersucht, wie beschaffende Unternehmen bessere Anbieteralternativen entdecken und...
Persistent link: https://www.econbiz.de/10013517037
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Contemporary Logistics in China : Collaboration and Reciprocation
Xiao, Jian-hua (ed.); Lee, Shao-ju (ed.); Liu, Bing-lian (ed.) - 2018
This book is the eighth volume in a series entitled “Contemporary Logistics in China,” authored by researchers from the … ideal of providing a systematic exposition on the logistics development in China for the English-speaking community at large …. Specially, this volume captures China’s logistics development at a crucial turning point. This present report consists of ten …
Persistent link: https://www.econbiz.de/10012396707
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China Business : der Ratgeber zur erfolgreichen Unternehmensführung im Reich der Mitte
Zinzius, Birgit - 2019 - 3., überarbeitete Auflage
Stand der Chancen und Risiken eines geschäftlichen oder beruflichen China-Engagements. Die dritte, völlig überarbeitete … Neuauflage zeigt, wie drastisch China sich wirtschaftlich und kulturell in den letzten Jahren verändert hat. Das Buch liefert … dominiert. Chinesischen Initiativen wie dem Ausbau der Seidenstraße One Belt One Road und Made in China 2025 stehen europäische …
Persistent link: https://www.econbiz.de/10012401553
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China Business : Der Ratgeber zur erfolgreichen Unternehmensführung im Reich der Mitte
Zinzius, Birgit - 2006 - Zweite, vollständig überarbeitete und erweiterte Auflage
Das Chinageschäft -- „Auf nach China“ — aber warum? -- Marktchancen (fast) für jeden? -- Was Sie in China erwartet … -- Chinageschäft und inter-kulturelle Kommunikation -- Unternehmen in China -- Strategie des Markteintritts -- Praxis der …China Business. Ein Handbuch für Investoren, Unternehmer, Manager und Berater, die umfassend und praxisnah über den …
Persistent link: https://www.econbiz.de/10014014111
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Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Hidalgo, Carlos - 2015
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished...
Persistent link: https://www.econbiz.de/10013263171
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Strategic Marketing Issues in Emerging Markets
Adhikari, Atanu (ed.) - 2018
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...
Persistent link: https://www.econbiz.de/10012395863
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Business Project Management and Marketing : Mastering Business Markets
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.);  … - 2016 - 1st ed. 2016
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial...
Persistent link: https://www.econbiz.de/10012396309
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Network Embeddedness : Examining the Effect on Business Performance and Internationalization
Ratajczak-Mrozek, Milena - 2017
This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic...
Persistent link: https://www.econbiz.de/10012396369
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Nuanced Account Management : Driving Excellence in B2B Sales
Shankar, Bala - 2018
“Nuanced Account Management is a ‘how to’ book. Born out of insights gained over two decades in the B2B industry, the book presents a comprehensive and practical approach to delighting customers and driving profitability. Powerful thoughts expressed in a simple and easy to read style.” -...
Persistent link: https://www.econbiz.de/10012396469
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Industry Trends in Cloud Computing : Alternative Business-to-Business Revenue Models
Dempsey, David; Kelliher, Felicity - 2018
Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new...
Persistent link: https://www.econbiz.de/10012397729