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Wie Unternehmen in die Zukunft blicken : Eine empirische Studie zur Zukunftsforschung in der Logistikpraxis
Göpfert, Ingrid - 2017
Einleitung -- Organisation und Forschungsdesigns der Zukunftsforschung -- Blick zurück und voraus -- Fazit. …Angaben zu Umschlag (U4) Dieses essential beschäftigt sich mit der Frage, wie Zukunftsforschung in Unternehmen … verschafft dem Leser einen kompakten Überblick über den Stellenwert der Zukunftsforschung sowie ihrer Forschungsdesigns. Die …
Persistent link: https://www.econbiz.de/10014017890
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Science, Technology and Innovation Policy for the Future : Potentials and Limits of Foresight Studies
Meissner, Dirk - 2013
1 The Meaning of Foresight in Science Technology and Innovation Policy - An Introduction -- Section I: Instruments and Tools for Foresight Studies -- Section II: Foresight Instruments for Innovative Markets -- Section III: Country Foresight Studies -- Section IV: Foresight Studies - Instrument...
Persistent link: https://www.econbiz.de/10014016710
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Advances in Advertising Research IX : Power to Consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - 2018
Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany …
Persistent link: https://www.econbiz.de/10012395869
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Consumer Behavior over the Life Course : Research Frontiers and New Directions
Moschis, George P. - 2019
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...
Persistent link: https://www.econbiz.de/10012396143
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Qualitative Consumer and Marketing Research : The Asian Perspectives and Practices
Nuttavuthisit, Krittinee - 2019
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and...
Persistent link: https://www.econbiz.de/10012396150
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Customer Engagement Marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...
Persistent link: https://www.econbiz.de/10012396394
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Advances in Global Marketing : A Research Anthology
Leonidou, Leonidas C. (ed.); Katsikeas, Constantine S. (ed.) - 2018
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry...
Persistent link: https://www.econbiz.de/10012396656
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Einführung in die qualitative Marktforschung : Design - Datengewinnung - Datenauswertung
Steffen, Adrienne; Doppler, Susanne - 2019
Konsumentenverhalten und Marktforschung an der Hochschule Fresenius Heidelberg und lehrt in den Fachbereichen Business Management …
Persistent link: https://www.econbiz.de/10012401891
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Applied Conjoint Analysis
Rao, Vithala R. - 2014
Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes...
Persistent link: https://www.econbiz.de/10014017526
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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
Robinson, Leroy - 2015
International Consumer Behavior -- Managing Performance in a Sustainable Environment -- Music, Athletes, Simplicity and Organizational Engagement -- Creating Unique Marketing Approaches -- Mood, Religion and Market Orientation -- Exploring the On-line Consumer -- The Online Learning Environment:...
Persistent link: https://www.econbiz.de/10014017727