This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer … and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large … comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European …

presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups … influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football … clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups …