Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business...

Product- and Geographic Boundary Dynamics under Foreign Competition Pressure -- Vertical Boundary Dynamics under Foreign Competition Pressure -- Product-, Geographic-, and Vertical Boundary Dynamics, and their Inter-Relationships under Foreign Competition Pressure -- Conclusion and Implications...

Step through the process of identifying and combining the right measures to gauge, narrate, and guide your organization's progress toward true success. All organizations have a common goal to be successful. All leaders want to make data-informed decisions and use measures to improve processes,...

This brief analyzes each of the Major League Baseball (MLB) franchises in the National League and their past regular-season and postseason records and financial performances while operating as competitive, popular, and profitable or unprofitable enterprises. Using sport-specific information and...

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...

Vorwort -- Über den Autor -- Prolog: Das Imperium schlägt zurück -- Teil I: Das größte Comeback aller Zeiten -- Teil II: Der iZyklus – Apples Königreich entsteht -- Teil III: Epische Schlachten auf dem Olymp -- Teil IV: Der unerwartete Abstieg vom Gipfel -- Teil V: Apples neue...

New Outside Blockholders, Performance, and Governance in Germany -- Equity Ownership, Agency Problems and Shareholder Wealth: Understanding the Unique Role of Corporate Block Owners -- Minority Equity Ownership and Value Creation: The Role of Corporate Relatedness -- Concluding Remarks.