Produktinnovationen gelten in vielen Branchen als zentraler Faktor für das Wachstum und den Erfolg von Unternehmen. Innovationsfähigkeit von Unternehmen ist in diesem Zusammenhang ein beliebtes Schlagwort, das für erfolgreiche Innovationen steht, inhaltlich aber nur selten konkretisiert wird....

Geleitworte -- Kontext internationaler Unternehmensaktivitäten -- Der Internationalisierungsprozess -- Management Internationalisierter Unternehmen -- Internationalisierung und Manamgementfunktionen -- Praktische Anwendungen.

Chapter 1: European Union between the Big Bang and the Big Crunch -- Chapter 2: The Single European Market - challenges for doing business -- chapter 3: European Union Trade Policy -- Chapter 4: European Cohesion Policy.- Chapter 5: The relationship between EU competition and innovation in the...

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the...

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium enterprises to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the...

This book examines the changing business and economic environment for postal services in Lithuania and the upcoming challenges for this industry. Postal services continue to play a central part in the development of national economies. However, the economic and social role of postal services has...

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North...