This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy...

This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms. Examining a cross-section of US airline city pairs, Tabacco proposes for the first time that the industry can be...

Airlines follow different strategies of aircraft sourcing and financing. Basic decisions include the choice of buy versus lease and long term versus short term acquisition of aircraft. Additional fleet and fleet planning characteristics include the desired fleet size, average aircraft age, or...

Introduction by Burkhard Schwenker and Torsten Wulf -- The challenges of strategic management in the twenty-first century -- Scenario-based strategic planning: A new approach to coping with uncertainty -- Six tools for scenario-based strategic planning and their application.- Scenario-based...

The International Civil Aviation Organization’s (ICAO) decision to require aviation organizations to adopt Safety Management Systems poses a major problem especially for small and medium sized aviation companies. The complexity of regulations overstrains the aviation stakeholders who seek to...

1: Introduction to Efficiency and Competitiveness of International Airlines -- 2: Survey of Studies on Airlines and their Efficiencies -- 3. A Review of the Airline Industry -- 4: Stochastic Frontier Production Function Model Specification and Estimation Results -- 5: Stochastic Frontier Cost...

Einführung in die Problemstellung -- Die Supply Chain der europäischen Aviation-Industrie -- Innovationskooperationen für die Supply Chain der europäischen Aviation-Industrie -- Konstrukte, Indikatoren, Hypothesen und theoretische Modelle zur kooperativen Ideengenerierung entlang der Supply...

Herausforderungen für Unternehmen: Ableiten von Anforderungen an das zu entwickelnde Framework -- Das Geschäftsmodell: Positionierung als gestalterisches Werkzeug und Grundlage des Frameworks -- Instrumentarium des Musterbruchs: Entwicklung der zentralen Elemente des Frameworks --...

Die Bodenabfertigung eines Flugzeugs hat entscheidende Bedeutung für Pünktlichkeit, Stabilität und Wirtschaftlichkeit des Flugplans. Andreas Schlegel führt an Hand der von Lufthansa an ihrem zentralen Hub Frankfurt/Main systematisch erhobenen Prozessdaten eine detaillierte statistische...

Dynamic Pricing of services has become the norm for many young service industries - especially in today’s volatile markets. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent...