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Deutschland -- 8 Finnland -- 9 Frankreich -- 10 Großbritannien -- 11 Italien -- 12 Niederlande -- 13 Norwegen -- 14 Österreich … Marketing ein. Dem Trend der zunehmenden Globalisierung des Welthandels folgt auch das internationale Direktmarketing. Im …
Persistent link: https://www.econbiz.de/10014018991
Section 1: Overview. Introduction - Asian Destinations: Perspectives on Planning, Management and Marketing Ying Wang, Aishath Shakeela, Anna Kwek, Catheryn Khoo-Lattimore -- Section 2: Tourism Planning in Asian Destinations. Chapter 1. Power and politics in tourism policy and planning in the...
Persistent link: https://www.econbiz.de/10013256169
The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second,...
Persistent link: https://www.econbiz.de/10012396055
This book looks at various aspects of tourism education in Asian countries and the impacts of sustainable development in tourism education to the Asian student markets. It provides an insightful and authoritative account of the various issues that are shaping the higher educational world of...
Persistent link: https://www.econbiz.de/10012396056
This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics within the field, including virtual reality, sharing economy and...
Persistent link: https://www.econbiz.de/10012396106
This book is an annual research report prepared by the cruise industry experts and scholars at home and abroad invited by Shanghai International Cruise Business Institute based on the current development situations of the international cruise industry, is an important part of the “X Book...
Persistent link: https://www.econbiz.de/10012396116
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical...
Persistent link: https://www.econbiz.de/10012396133
This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand,...
Persistent link: https://www.econbiz.de/10012396148
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners...
Persistent link: https://www.econbiz.de/10012396151
This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity...
Persistent link: https://www.econbiz.de/10012396216