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Optimization Issues in Web and Mobile Advertising : Past and Future Trends
Kumar, Subodha - 2016 - 1st ed. 2016
Evolution of Web Advertising -- Pricing Models in Web Advertising -- Scheduling Advertisements on a Web Page -- Personalization of Web Advertising -- Internet Advertising Firms -- Mobile Advertising -- Future Trends and Challenges in Web and Mobile Advertising.
Persistent link: https://www.econbiz.de/10014018074
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Tax Strategies for the Small Business Owner : Reduce Your Taxes and Fatten Your Profits
Fox, Russell - 2013
Tax Strategies for the Small Business Owner: Reduce Your Taxes and Fatten Your Profits will help the small business owner increase profits while feeling more comfortable dealing with taxes. It begins by looking at the often overlooked critical decision small business owners face when they start...
Persistent link: https://www.econbiz.de/10014018113
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Eliminating Waste in Business : Run Lean, Boost Profitability
Orr, Linda M. - 2014
Redundant employees. Storerooms full of extra stock "in case we need it." Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it trim. Budgeting exercises that result in...
Persistent link: https://www.econbiz.de/10014019262
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Price and Product-Mix Decisions Under Different Cost Systems
Plank, Philipp - 2018
Philipp Plank analyses the question, what drives the quality of cost-systems and is the quality of cost-systems directly and at best positively related to the firms’ performance. In other words, is it worth investing in complex cost allocation systems or are there environmental and/or...
Persistent link: https://www.econbiz.de/10012396307
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Analyse des Kostenverhaltens bei zurückgehender Beschäftigung in Unternehmen : Kostentheoretische Fundierung und empirische Untersuchung der Kostenremanenz
Beltz, Philipp - 2014
Integration der Kostenremanenz in die Kostentheorie. In der darauf aufbauenden empirischen Analyse gelingt es ihm, erstmals … Kostentheorie Praktiker aus dem Controlling, der Investitionsplanung sowie der Produktionsplanung Der Autor Philipp Beltz war …
Persistent link: https://www.econbiz.de/10014017229
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Übungsbuch zur Produktions- und Kostentheorie
Fandel, Günter (contributor); Blaga, Steffen (contributor);  … - 2008 - Dritte, verbesserte Auflage
den bewährten Lehrbüchern zur Produktions- und Kostentheorie. Für die dritte Auflage wurde der Text kritisch durchgesehen …
Persistent link: https://www.econbiz.de/10013516837
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Foundations of a Pure Cost Theory
von Stackelberg, Heinrich - 2014
Heinrich von Stackelberg’s book “Grundlagen einer reinen Kostentheorie,” published in 1932, was at the forefront of a …
Persistent link: https://www.econbiz.de/10014425569
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Essays in Accounting Theory in Honour of Joel S. Demski
Antle, Rick (contributor); Gjesdal, Frøystein (contributor) - 2007
Essays on Accounting Theory in Honour of Joel S. Demski is a collection of previously unpublished essays on accounting theory. The contributors are students, collaborators, colleagues and friends of Professor Joel S. Demski. Most of the contributors share Professor Demski s view of accounting as...
Persistent link: https://www.econbiz.de/10013520615
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Allgemeine Betriebswirtschaftslehre : Grundlagen mit zahlreichen Praxisbeispielen
Hutzschenreuter, Thomas - 2015 - 6., überarb. Aufl. 2015
„Dieses Lehrbuch zur Allgemeinen Betriebswirtschaftslehre vermittelt für Bachelor-Studierende in sehr prägnanter Weise … Betriebswirtschaftslehre.“ Prof. Dr. Dr. h.c. Sönke Albers, KLU, Hamburg „Dieses kompakte, zeitgemäße Grundlagenwerk stellt das gesamte … ausgezeichnete Lehrbuch von Thomas Hutzschenreuter ist eine profunde Einführung in die Betriebswirtschaftslehre, die Studenten im …
Persistent link: https://www.econbiz.de/10012655202
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Innovative Research Methodologies in Management : Volume I: Philosophy, Measurement and Modelling
Moutinho, Luiz (ed.); Sokele, Mladen (ed.) - 2018
1. Hosting a Successful Metamodern Party: Mixed Methods Management Research on the Web 2.0+; Anna K. Zarada, George G. Panigyrakis and Eugenia Tzoumaka -- 2. Why Consumer Psychology Needs Neurophilosophy; Paul M. W. Hackett and Gordon R. Foxall -- 3. Emotivity and Ephemera Research; Kip Jones --...
Persistent link: https://www.econbiz.de/10012395802