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Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance...
Persistent link: https://www.econbiz.de/10012396470
Chapter 1. Introduction and Overview -- SECTION I: Policy Perspective -- Chapter 2. Modern Organised Retail and Its Impact on Agriculture -- Chapter 3. Contribution of Organized Retailing to Agriculture Distribution System: Prospects and Challenges -- Chapter 4. Retail Trade in Agriculture,...
Persistent link: https://www.econbiz.de/10014018021
Framework for Retail Demand and Supply Chain Planning -- Empirical Insights, Quantitative Models and Software Applications for Master Category Planning -- Assortment and Shelf Space Planning -- Assortment, Shelf Space and Inventory Planning -- Assortment, Shelf Space and Price Planning
Persistent link: https://www.econbiz.de/10014425380
Overview of Chapters -- Supply Chain Planning Processes for Two Major Retailers -- The Effects of Firm Size and Sales Growth Rate on Inventory Turnover Performance in the U.S. Retail Sector -- The Role of Execution in Managing Product Availability -- Analytics for Operational Visibility in the...
Persistent link: https://www.econbiz.de/10014425746
Persistent link: https://www.econbiz.de/10013521180
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...
Persistent link: https://www.econbiz.de/10013522839
-Channel-Konzepten für den Einzelhandel Anforderungen an Multi-Channel-Konzepte Die Zielgruppen Fachkräfte der Wirtschaft aus dem …
Persistent link: https://www.econbiz.de/10012692187
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to...
Persistent link: https://www.econbiz.de/10012396092
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have...
Persistent link: https://www.econbiz.de/10012396179