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Optimierung der Kundenbindung in Massenmärkten : Eine empirische Untersuchung im österreichischen Mobilfunkmart

Kindermann, Harald (contributor) - 2006

Kundenbindung zählt zu den wichtigsten Strategieoptionen des Marketings. Dies zeigt u. a. die Vielzahl wissenschaftlicher Untersuchungen zu diesem Themengebiet. Doch sind die Befunde sehr unterschiedlich und nicht leicht in die unternehmerische Praxis umzusetzen. Harald Kindermann identifiziert...

Persistent link: https://www.econbiz.de/10013516622

A Study of Professional Skepticism

Olsen, Carmen - 2017

This book describes how auditors exercise different levels of professional skepticism and how they are exposed to different types of affective information on clients’ behavior. Based on the author’s empirical study of 56 auditors, it shows that auditors’ skepticism and affective reactions...

Persistent link: https://www.econbiz.de/10012396583

North-South Globalization and Foreign Direct Investment : Essays in International Economics

Schwab, Jakob - 2018

Jakob Schwab analyzes central mechanisms in the systematic economic interaction between rich and poor countries. He focuses on the drivers and effects of investment in developing countries and shows that predictions of standard economic analysis may turn around when accounting for peculiarities...

Persistent link: https://www.econbiz.de/10012396757

Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business

Backaler, Joel - 2018

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a...

Persistent link: https://www.econbiz.de/10012395922

Opinion Mining im Web 2.0 : Ansätze, Methoden, Vorgehensmodell

Petz, Gerald - 2019

In diesem Buch werden die Grundlagen des Opinion Minings dargestellt sowie mögliche Ansätze, Methoden und Algorithmen …. Beim Opinion Mining geht es darum, textuell vorliegende Meinungen von Menschen zu analysieren und ihre Einstellung zu … Produkten, Marken, Organisationen, Personen oder ganz allgemein zu Themen auszuwerten. Der Inhalt • Opinion Mining - Grundlagen …

Persistent link: https://www.econbiz.de/10012401719

Wege aus dem Reformstau : Zentrale Determinanten bei der Akzeptanz wachstumsstärkender Strukturreformen

Enzweiler, Tasso - 2013

Agenda für wachstumsstärkende Strukturreformen -- Reformstau -- Modifizierung des Homo Oeconomicus -- Determinanten zur Akzeptanz wachstumsstärkender Strukturreformen -- Interdisziplinäre Zusammenarbeit zwischen verschiedenen Wissenschaftsdisziplinen.

Persistent link: https://www.econbiz.de/10014016497

Flüchtlingsstandort Deutschland – eine Analyse : Chancen und Herausforderungen für Gesellschaft und Wirtschaft

Udovychenko, Margaryta (contributor); … - 2017

Hintergründe -- Flüchtlingssituation in Deutschland heute: Zahlen, Daten, Fakten -- Die Generation Y – Haltungen zur Flüchtlingsfrage -- Integration von Geflüchteten in das deutsche Wirtschaftssystem – Probleme, Potentiale, Perspektiven -- Herausforderungen und Chancen der...

Persistent link: https://www.econbiz.de/10014018433

The Great Mindshift : How a New Economic Paradigm and Sustainability Transformations go Hand in Hand

Göpel, Maja - Wuppertal Institut für Klima, Umwelt, Energie - 2016

This book describes the path ahead. It combines system transformation research with political economy and change leadership insights when discussing the need for a great mindshift in how human wellbeing, economic prosperity and healthy ecosystems are understood if the Great Transformations ahead...

Persistent link: https://www.econbiz.de/10011684544

Environmental Taxes and Fiscal Reform

Castellucci, Laura (ed.); Markandya, Anil (ed.) - 2012

A review of the literature on environmental taxes, focusing on European experiences, and analysing how such taxes can contribute to green causes as well as reducing the tax burden from "ordinary" taxation. The authors examine the potential 'double dividend' from tax reform for helping the...

Persistent link: https://www.econbiz.de/10012106253

Energy and the financial system : what every economist, financial analyst, and investor needs to know

Boyd, Roger - 2013

"The modern financial system was developed to support the rapid economic growth that took off about 200 years ago with the phenomenal amounts of cheap energy made available through the exploitation of fossil fuels. As a result, its viability is completely dependent upon the continuation of that...

Persistent link: https://www.econbiz.de/10014007613