Marktmachtausübung und Stand der Forschung zum Thema Marktmacht und Marktmachtmessung -- Einführung in den deutschen Strommarkt -- Bestimmung des relevanten Marktes und kontinentaleuropäisches Außenhandelsregime -- Strukturelle Indikatoren für Marktmacht -- Quantifizierung von Marktmacht am...

Theoretischer Hintergrund: Organisations- und Entscheidungstheorien als Grundlage zur Analyse von Wirtschaftsunternehmen -- Die Hypothekenbanken im Gefüge der deutschen Kreditwirtschaft: Terminologie, Funktionsweise und Institution -- Überblick zur Entwicklung des modernen Realkreditwesens --...

Der Konzentrationsprozess im deutschen Sortimentsbuchhandel schreitet seit Jahren unaufhaltsam voran. Rahmenbedingungen wie die Digitalisierung, technische Innovationen und das Konsumentenverhalten beeinflussen dies zusätzlich. Kerstin Emrich untersucht die Ursachen und Auswirkungen dieses...

Markus P. Urban investigates the influence of large shareholders (the so-called blockholders) on agency costs and firm value, thereby accounting for blockholder characteristics and blockholder interrelationships. The work provides a profound theoretical and empirical analysis on the nature and...

The book covers both the analysis of the major producer of civil aircraft (EADS/Airbus) located in the region and its relation with the cluster of enterprises within those regions. It studies the organization of production, the creation of knowledge within the industry, the concentration and...

The Influence of Industry Concentration on Merger Motives -- Corporate Relatedness and Wealth Creation in Machinery Mergers -- Horizontal acquisitions, merger rents, and non-price competition - a case study from the machinery industry -- Concluding remarks

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry...

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have...

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and...