Without economic history, economics runs the risk of being too abstract or parochial, of failing to notice precedents, trends and cycles, of overlooking the long-run and thus misunderstanding ‘how we got here’. Recent financial and economic crises illustrate spectacularly how the economics...

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth...

Philipp Melzer analyses influence factors of personalised learning aiming to lay out design principles for personalised blended learning courses. Finding only weak support for a matching between learning styles and teaching methods, he defines learning tasks as the object of further...

Use this study guide to prepare for the Certified Associate in Project Management (CAPM) exam, based on PMBOK's sixth edition, administered by the Project Management Institute (PMI). The revised and updated second edition of the bestselling CAPM in Depth has a laser-sharp focus on the exam...

This proceedings volume brings together the results of a corporate discussion on research, academic teaching and education in the field of business and economics in the context of globalization. The contributions examine leadership and sustainability, quality and governance and the...

Wissenschaftliches Schreiben ist unentbehrliches Handwerkszeug für die akademische Praxis. Dennoch wird es an Universitäten und Hochschulen nicht ausreichend vermittelt. Dieses Lehrbuch ist praxisorientierter als andere Publikationen und enthält neben Beispieltexten und Formulierungshilfen...

Dieser kleine Ratgeber soll dir helfen, dein Studium zu planen. Von der Wahl der Universität und dem richtigen Studiengang über die persönliche Planung der einzelnen Semester bis hin zur Bachelor Thesis. Anhand von persönlichen Erfahrungen wird dir gezeigt, worauf zu achten ist und welche...

Introduction -- About the Contributors -- Part I: Theoretical Aspects of Business Ethics -- The Competitive Edge of Moral Leadership -- Rethinking the Impact of Religion on Business Values: Understanding its Reemergence and Measuring Its Manifestations -- Part II: Business Ethics in Asia --...

Sarnikar cites evidence of frequent misconceptions of economics amongst students, graduates, and even some economists, and argues that behavioral economists are uniquely qualified to investigate causes of poor learning in economics. She conducts a review of the economics education literature to...

Grundlagen wissenschaftlichen Arbeitens -- Entwicklung und Konkretisierung einer Forschungsidee -- Theorien generieren, nutzen und/oder testen -- Erfassung und Umgang mit relevanter wissenschaftlicher Literatur -- Literaturübersichten sowie theoretisch-konzeptionelle Arbeiten --...