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Akademisches Controlling an Hochschulen : Aufgaben, Ziele, Erfolgskriterien
Schelenz, Markus - 2018
strategischen Ziele der Hochschule zu begleiten. Am Beispiel der Wirtschaftsuniversität Wien wird für den Bereich Lehre anschaulich … Anforderungen an das Akademische Controlling Aus der Praxis: Das Akademische Controlling an der WU Wien Schlussfolgerungen und … Schelenz leitet das Akademische Controlling an der Wirtschaftsuniversität Wien (WU) und hat dieses erfolgreich aufgebaut. …
Persistent link: https://www.econbiz.de/10014019249
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European Metropolitan Commercial Real Estate Markets
Nozeman, Ed F. - 2014
1 Introduction -- 2 Institutional Difference in European Metropolitan Commercial Real Estate Markets -- 3 Financial Markets in London Metropolitan Commercial Real Estate -- 4 Building Activities in Barcelona and Madrid Metropolitan Areas -- 5 Land Policy and Vacancies in the Metropolitan...
Persistent link: https://www.econbiz.de/10014020949
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European Metropolitan Housing Markets
Andersson, Åke E. (contributor);  … - 2007
This book provides a comprehensive analysis of housing theory and policy with a focus on metropolitan regions. The results are based on case studies of twelve European metropolitan regions, including expert panels organized in each. Using an approach from the field of industrial economics, the...
Persistent link: https://www.econbiz.de/10013520752
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Market Driven Political Advertising : Social, Digital and Mobile Marketing
Hughes, Andrew - 2018
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile...
Persistent link: https://www.econbiz.de/10012395824
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Advances in Advertising Research IX : Power to Consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - 2018
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...
Persistent link: https://www.econbiz.de/10012395869
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - 3rd ed. 2019
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process,...
Persistent link: https://www.econbiz.de/10012395948
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Consumer Behavior over the Life Course : Research Frontiers and New Directions
Moschis, George P. - 2019
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...
Persistent link: https://www.econbiz.de/10012396143
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Qualitative Consumer and Marketing Research : The Asian Perspectives and Practices
Nuttavuthisit, Krittinee - 2019
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and...
Persistent link: https://www.econbiz.de/10012396150
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Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights
Kubacki, Krzysztof (ed.); Rundle-Thiele, Sharyn (ed.) - 2017
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and...
Persistent link: https://www.econbiz.de/10012396180
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Ethics and Neuromarketing : Implications for Market Research and Business Practice
Thomas, Andrew R. (ed.); Pop, Nicolae Alexandru (ed.);  … - 2017
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...
Persistent link: https://www.econbiz.de/10012396207