Das Leapfroging-Phänomen in Theorie und Praxis -- Konzeptionalisierung eines Modells zur Erklärung des Leapfrogging-Verhaltens -- Empirische Überprüfung des Wirkungsmodells -- Marketingpolitische Handlungsoptionen -- Zusammenfassung zentraler Erkenntnisse und Ansatzpunkte weiterführender...

Grundlagen der Kfz-Kaskoversicherung und der Versicherungsentscheidung -- Entscheidungsmodelle zur Analyse von Kfz-Kaskoversicherungsentscheidungen -- Experimentelles Design zur Analyse von Kfz-Kaskoversicherungsentscheidungen -- Ergebnisse der empirischen Untersuchung zur Analyse von...

Given rising electricity consumption, coupled with finite resources, and a growing awareness surrounding sustainable energy, ICT-enabled electrical networks such as smart grids are increasingly being deployed by energy companies. One aspect of smart grids is smart meter technology (SMT), which...

ENERGY EFFICIENCY uses an applied scientific methodology and case studies to demonstrate and support: The need for the U.S. and the world to commit to energy and resource efficiency as the central goal in investing in electric, heat, and cooling infrastructure, the huge economic opportunity for...

In response to growing interest in household finance, this collection of essays with a foreword by John Y. Campbell, studies household and consumer use of credit instruments. It shows how individual consumers and households utilize various credit alternatives in managing their consumption and...

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the...