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Advances in Advertising Research (Vol. 1) : Cutting Edge International Research

Terlutter, Ralf - 2010

Strategic Issues in Advertising, Branding and Communication -- Integrated Marketing Communications: A Test for Different Levels of Strategic Consistency -- Evaluation and Feedback Effects of Limited Editions in FMCG Categories -- How Multinational Enterprises Develop their Advertising Strategy...

Persistent link: https://www.econbiz.de/10014425027

Entrepreneurship Education and Research in the Middle East and North Africa (MENA) : Perspectives on Trends, Policy and Educational Environment

Faghih, Nezameddin (ed.); Zali, Mohammad Reza (ed.) - 2018

This contributed volume explores and reveals the new developments, dynamics and recommendations for entrepreneurship education in the Middle East and North Africa (MENA) region. Presenting papers by respected experts in the field, it shares essential insights on the status quo of entrepreneurial...

Persistent link: https://www.econbiz.de/10012395908

Foundational Research in Entrepreneurship Studies : Insightful Contributions and Future Pathways

Javadian, Golshan (ed.); Gupta, Vishal K. (ed.); … - 2018

This book draws attention to the classics, seminal articles in entrepreneurship that have made profound contributions to the field’s emergence, development, and maturity. In each chapter, a classic is identified, ideas contained therein that are still relevant to the field are discussed, and...

Persistent link: https://www.econbiz.de/10012396486

Innovation in the Asia Pacific : From Manufacturing to the Knowledge Economy

Clarke, Thomas (ed.); Lee, Keun (ed.) - 2018

This book promotes the creation of advanced knowledge-based economies driven by innovation networks and the continuous development of human capital and capability. It provides valuable insights into the growing emergence of knowledge-based industries of the Asia Pacific, and highlights research...

Persistent link: https://www.econbiz.de/10012396597

African Entrepreneurship : Challenges and Opportunities for Doing Business

Dana, Leo-Paul (ed.); Ratten, Vanessa (ed.); … - 2018

This book outlines the unique challenges and opportunities of doing business in Africa, analysing how varying degrees of development across its countries affects entrepreneurship. Taking into account historical and cultural contexts, the authors approach the topic by evaluating the different...

Persistent link: https://www.econbiz.de/10012397592

Modernizing Academic Teaching and Research in Business and Economics : International Conference MATRE 2016, Beirut, Lebanon

Mahmoud, Tariq (ed.); Aboujaoude, Marie K. (ed.); … - 2017

This proceedings volume brings together the results of a corporate discussion on research, academic teaching and education in the field of business and economics in the context of globalization. The contributions examine leadership and sustainability, quality and governance and the...

Persistent link: https://www.econbiz.de/10012397972

Leading Research and Evaluation in Interprofessional Education and Collaborative Practice

Forman, Dawn (ed.); Jones, Marion (ed.); … - 2016

Expanding upon Leadership Development for Interprofessional Education and Collaborative Practice and Leadership and Collaboration, the third installment to this original and innovative collection of books considers a variety of research models and theories. Emphasizing research and evaluation in...

Persistent link: https://www.econbiz.de/10012398129

Wissensemission und -absorption : Boundary Management in F&E-Kooperationen

Schellenberger, Moritz - 2018

• Interorganisationales Design von Forschung und Entwicklung • Die aufgeblähte Grenze einer Organisation • Wissensemission und das Konzept der … strategisches Management • Praktiker in Forschung und Entwicklung sowie im Innovations- und Wissensmanagement Der Autor Moritz …Interorganisationales Design von Forschung und Entwicklung -- Die aufgeblähte Grenze einer Organisation …

Persistent link: https://www.econbiz.de/10012401418

Supply Management Research : aktuelle Forschungsergebnisse 2018

Bode, Christoph (ed.); Bogaschewsky, Ronald (ed.); … - Wissenschaftliches Symposium Supply Management <11., … - 2019

Dieses Buch stellt wissenschaftliche Fortschritte in den Bereichen Einkauf, Materialwirtschaft, Supply Chain Management und Logistik vor. Es ist zugleich Tagungsband des an der Universität Mannheim durchgeführten 11. Wissenschaftlichen Symposiums "Supply Management“ des Bundesverbands...

Persistent link: https://www.econbiz.de/10012401660

University Startups and Spin-Offs : Guide for Entrepreneurs in Academia

Stagars, Manuel - 2015

University Startups and Spin-Offs teaches university students, researchers, and educators the most effective strategies and tactics for launching their own startups from academic platforms with the backing of school programs, public grants, incubators, seed accelerators, and private partnerships...

Persistent link: https://www.econbiz.de/10012401945