Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain’s transformative impact on the creative...

Chapter 1: Introduction Cultural and Creative Entrepreneurship as Drivers for Change and Development -- PART I: Combining Creative Industries and Business Issues -- Chapter 2: Culture-Based Products: Integrating Cultural and Commercial Strategies -- Chapter 3: Entrepreneurial Behavior and...

This book discusses the rise of the creative economy. Organisations like UNCTAD have observed the emergence of the creative economy across the globe and noted its resilience in the face of recent economic turmoil. Here, the authors intend to bring the level of analysis down to the regional and...

Analyzing the role of creative industries, this book explores regional development within the economic cycle. Using the Greek region of Epirus as an in-depth case study, the authors identify the main opportunities for the region’s development as well as the necessary conditions and constraints...

Erster Teil -- Zum Begriff der Kreativen Industrien -- Zur Theorie der Kreativen Industrien -- Kreative Industrien im Internationalen Überblick -- Zweiter Teil -- Von der Theorie zur Empirie -- Kreative Industrien Berlins im Überblick -- Kreative Industrien Berlins im Detail -- Exkurs:...

1 -- The Notion of Creative Industries -- On the Theory of Creative Industries -- An International Overview on the Creative Industries -- 2 -- From Theory to Empirics -- The Berlin Creative Industries at a Glance -- The Creative Industries in Detail -- Excursus: Differences among Research...

Introduction: Questions that Came from Afar -- Introduction: Questions that Came from Afar -- A Model of Production of Culture -- Producing Culture, Conserving Culture -- The Supply Chain of Cultural Production -- Creativity as a Resource, Emotions as a Prerequisite -- Two Models of Creativity:...

Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering...

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...

This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra...