Zunehmender Wettbewerbsdruck in der Kinobranche und verwandten Branchen sowie ein insgesamt verändertes Kundenverhalten machen neue Marketingkonzepte erforderlich. Eine kundenorientierte Gestaltung des Umfeldes, in dem die Dienstleistungen erbracht werden, stellt für Kinobetreiber eine...

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...

In this book Harold L. Vogel comprehensively examines the business economics and investment aspects of major components of the travel industry, including airlines, hotels, casinos, amusement and theme parks and tourism. The book is designed as an economics-grounded text that uniquely integrates...

Das Buch geht der zentralen Frage nach, was die Gesundheitswirtschaft aus anderen Branchen lernen und wie sie architektonisch neu gestaltet werden kann. Es werden die einzelnen Tätigkeitsbereiche im Gesundheitsmanagement und die einzelnen Akteure wie Krankenhaus, Pharma oder ambulante...

This book reassesses central topics in cultural economics: Public finance and public choice theory as the basis for decision-making in cultural and media policy, the role of welfare economics in cultural policy, the economics of creative industries, the application of empirical testing to the...

Gathering contributions by leading social development scholars, this report offers a comprehensive description of the national development of cultural consumption in China. By comparing the annual growth of cultural consumption, GDP growth, per-capita income growth and savings growth, the...

This book deals with the economic aspects of changing attitudes in arts and sciences. The effects of the public good character of culture, along with the very long production period and lifetime for its products, are emphasized, since both contribute to the failure of normal market solutions....

The Bottom Line: Decisions in Business and Economics -- Practical Problem-Solving -- Game Theory: The Art of Making Joint Decisions -- Decision-Making in the Boardroom: Problems of Voting -- A Mixture of Wit and Whimsy.

Deals with economic aspects of changing attitudes in arts and sciences. This book emphasizes the effects of the public good character of culture, along with the very long production period and lifetime for its products, as both contribute to the failure of normal market solutions

This book documents the use of methods that put a value on cultural goods, including theater, cultural events, museums, archeological sites, and libraries. The author sets forth the advantages and disadvantages of each method using case studies to illustrate how they work. Moreover, the...