Frank Wernitz entwickelt auf der Grundlage des Stakeholderansatzes ein holistisches Marketingkonzept, das die Berücksichtigung und Priorisierung der Stakeholderansprüche in einem konsistenten Managementansatz vereinigt. Am Beispiel der Ressortforschung zeigt der Autor, wie...

The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting...

This book presents the findings of a survey that analyzes a unique set of data on gender studies departments, and provides a clear and simple synthesis of heterogeneous databases on the gender gap in the STEM (Science, Technology, Engineering and Mathematics) setting, helping readers understand...

In recent years a global network of science has emerged as a result of thousands of individual scientists seeking to collaborate with colleagues around the world, creating a network which rises above national systems. The globalization of science is part of the underlying shift in knowledge...

In this book, sociologists, philosophers, and economists investigate the conceptual issues around the performativity of economics over a variety of disciplinary contexts and provide new case studies illuminating this phenomenon. In featuring the latest contributions to the performativity debate...

Forschungsfragen, -methoden und -ergebnisse sind für Forschende und ihr Publikum von großer Bedeutung und deshalb sollte auch ihre Präsentation gleichermaßen bedeutungsvoll sein. Ein guter Vortrag ist eine Visitenkarte und spielt eine entscheidende Rolle für Reputation und Erfolg von...

Introduction -- Research Flyover -- Design Science - The Science of the Artificial -- Design Science Research -- Class of Problems and Artifacts -- Proposal for Conducting Researches by using a Design.

Context: Origins -- Revisiting “Where Does the Customer Fit in a Service Operation?” -- The Service Profit Chain -- Winning the Service Game -- Customer Equity -- Service Worldsservice worlds -- Context: Theory -- The Unified Service Theory -- Advancing Service Scienceservice science with...

Prologue -- Are You Meant to Be an Entrepreneur? -- Ideas to Shoot and Root for -- Technology Evaluation: Is it Ripe for Commercialisation? -- The Team - Recognising the Red Flags -- Patents: Whys and Hows, Protection Strategies for Your Innovation -- Investors: Choosing the Right Ones, Getthing...

1 Introduction -- 2 Foresight for STI - What and Why -- 3 Initiation-Scoping and Managing ForSTI -- 4 Interaction - Participation and Recruitment -- 5 Intelligence - Environmental and Horizon Scanning -- 6 Intelligence - Delphi -- 7 Imagination - Scenarios and Alternative Futures -- 8...