In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result...

Part I Spotlights on Selected European Countries: Russia -- The Netherlands -- Switzerland -- Finland -- Great Britain -- Italy -- Portugal -- Part II Sampling for Telephone Surveys: Who can be contacted by phone? Lessons from Switzerland -- Sampling Frames for Telephone Surveys in Europe --...

Kooperationen zwischen Unternehmen sind heute selbstverständlich geworden. Diese Entwicklung führt zu zahlreichen Begrifflichkeiten und Erklärungsansätzen, die der Vielfalt derartiger Organisationsformen nur bedingt gerecht werden. Eine allgemeine Theorie der Kooperationen fehlt gegenwärtig...

This book provides an introduction to operational research methods and their application in the agrifood and environmental sectors. It explains the need for multicriteria decision analysis and teaches users how to use recent advances in multicriteria and clustering classification techniques in...

This book provides the conceptual and operational tools for understanding the mechanisms for assigning a rating to a network of companies. In it, the author explores the rating systems of corporate networks and analyses the link between rating and an enterprise network

To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and...

Funktionale, soziale und psychische Reintegrationsdimension als theoretischer Bezugsrahmen zur Typologiebildung -- Empirische Identifikation der Reintegrationstypologie auf Basis von quantitativen und qualitativen Daten im Längsschnittdesign -- Handlungsempfehlungen für das...

Diagnosis-related groups (DRGs) are used in hospitals for the reimbursement of inpatient services. The assignment of a patient to a DRG can be distinguished into billing- and operations-driven DRG classification. The topic of this monograph is operations-driven DRG classification, in which DRGs...

Einleitung -- Individuelle Rationalität als Bedingung für kollektive Rationalität (Effizienz) von Finanzmärkten -- Der Rationalitätsbegriff im Kontext der Effizienzmarkthypothese und seine Probleme -- Die Effizienzmarkthypothese als instrumentalistisches Marktmodell -- Individuelles...

Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and...