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Economics has paid little attention to the psychology of economic behaviour, leading to somewhat simplistic assumptions … of human motivation and economic decision-making. With a pioneering introduction by the book's two editors, this volume …
Persistent link: https://www.econbiz.de/10012054091
empirically the mechanism of time-inconsistent decision making that leads to various forms of self-destructive behavior. The … individual decision makers, whether sophisticated or naïve, to make better choices in self-control problems, and also provides … policy makers with useful advice for influencing people’s decision making in the right directions. This work is recommended …
Persistent link: https://www.econbiz.de/10014018854
The micro-economic behaviour typical of humans is also found in other animals, suggesting that some basic biological … features underpin the behaviour of many species, and that there are some problems with traditional micro-economic theory …
Persistent link: https://www.econbiz.de/10012615672
This book thoroughly prepares intermediate-level readers for research in social science, organization studies, economics, finance, marketing science, and business science as complex adaptive systems. It presents the advantages of social simulation studies and business intelligence to those who...
Persistent link: https://www.econbiz.de/10012396982
Behavioral operations management is a new and growing research field incorporating behavioral aspects of decision … making into operations management models, challenging the assumption of fully rational decision makers. Behavioral aspects … experimental and empirical studies that address behavioral decision making in the supply chain contracting context. First …
Persistent link: https://www.econbiz.de/10013520378
economists model decision-making, how behavioral economics failed to correct them, and how they led to the problems with …
Persistent link: https://www.econbiz.de/10012106389
Verhaltenswissenschaftliche Preisforschung -- Wirkung von Kundenzufriedenheit und Kundenbegeisterung auf das Kundenpreisverhalten -- Theorie kognitiver Dissonanz, Equity Theorie und Theorie des wahrgenommenen Risikos.
Persistent link: https://www.econbiz.de/10014017678
Die Arbeit untersucht in drei experimentellen Studien mit induzierten Präferenzen, wie präzise Contingent Valuation, Discrete Choice- und Conjoint Analyse unter verschiedenen Bedingungen die Zahlungsbereitschaften für Umweltgüter erfassen. Die Studienergebnisse bieten Orientierung bei der...
Persistent link: https://www.econbiz.de/10014019740
Die schnelle Entwicklung des Informationsmediums Internet bietet Online-Zeitungen ein hohes Wachstumspotenzial. Allerdings können die bisher meist kostenlosen Online-Zeitungen allein durch Werbeeinnahmen kaum profitabel gestaltet werden. Timo Schulze untersucht, wie optimale Nutzungspreise für...
Persistent link: https://www.econbiz.de/10013517429
Besonderheiten industrieller Dienstleistungen und ihre Bedeutung für die Zahlungsbereitschaftsmessung -- Theoretische Fundierung der Entstehung von Unsicherheit bei industriellen Dienstleistungen -- Konzeption einer Messmethodik zur Ermittlung von Zahlungsbereitschaften bei industriellen...
Persistent link: https://www.econbiz.de/10014014984