Der Wandel der Marketingdisziplin -- Historisch-genetische Entwicklung der Marketingdisziplin -- Marketingdisziplin im Status quo: Empirische Bestandsaufnahme -- Perspektiven zur Weiterentwicklung der Marketingdisziplin.

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news,...

The publication of Alexis de Tocqueville’s Democracy in America has kindled interest across disciplines to appraise the exceptional nature of U.S. activities. In general, however, all the published works have not focused their analyses from an economic point of view. While economics was for...

This book is devoted to the analysis of the three main financial crises that have marked this century: 2001 Argentina’s defaulting on its external debt, the American subprime crisis in 2008, and the current European debt crisis in Europe. The book pursues three major objectives: firstly, to...

Jugend- und Reifejahre -- Auf der Flucht -- Auswanderung in die Vereinigten Staaten von Nordamerika -- Ein Anwalt ohne Sold, bemüht fürs Vaterland -- Nationalökonom und Visionär -- Das tragische Ende.

This book reflects philosophically about the socio-political dimension of economics. Part I provides normative reflections on the economy: Section I reflects on the interconnections between the multiple discourses on the economy, section II presents Hegel's claim that the economic order is an...

This controversial book shows that there is more to economics than dry models and esoteric equations. By investigating the rise and fall of postwar Keynesianism and focusing on the experience of the United States, the author adopts an interdisciplinary approach to show that economics is rooted...

John Mills provides a critical survey of the way economics has developed. He argues that the main goal of economics ought to be to show how to achieve a combination of economic growth, full employment, low inflation, avoidance of extreme poverty and sustainability. That it has failed to do so is...

Papaioannou offers a radical new reading of Hayek in the 21st century, arguing that the moral dimension of his political theory is based on the methodological implications of an epistemologically founded morality, a morality that must respect the natural limits of human knowledge.