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Erfolgreich als Handelsvertreter : 9 Bausteine für nachhaltige Beziehungen zu Marktpartnern und mehr Profit

Paffhausen, Andreas - 2017

Handelsvertreter die Bedürfnisse der vertretenen Unternehmen besser befriedigen und dadurch den eigenen Umsatz und den ihrer …

Persistent link: https://www.econbiz.de/10014017525

Der Anti-Stress-Trainer für Handelsvertreter : Entspannt verkaufen

Becker, Steffen - 2017

Dieses Buch aus der Anti-Stress-Trainer-Reihe ist auf die Berufsgruppe der Handelsvertreter zugeschnitten. Ein hohes … Tätigkeitsbereich hat sich gewandelt und dennoch ist eines gleichgeblieben: Der Handelsvertreter steht im Spannungsfeld zwischen den … Stresssituationen. Der Autor Steffen Becker hat über 25 Jahre Erfahrung als Handelsvertreter nach § 84 HGB ff. Er kennt die …

Persistent link: https://www.econbiz.de/10014020037

Versandhandelsmanagement : Grundlagen, Prozesse und Erfolgsstrategien für die Praxis

Thieme, Jan (contributor) - 2006 - 2., aktualisierte und ergänzte Auflage

Bedeutung und Formen des Versandhandels -- Der Prozess der Angebotserstellung -- Vertreter-Versandhandel (Direktvertrieb) -- Der Prozess der Geschäftsabwicklung -- Querschnittsthemen des betrieblichen Gesamtprozesses -- Interdependenzen, Rückkopplungen und Optimierungsprobleme im Gesamtprozess.

Persistent link: https://www.econbiz.de/10013516787

Market Driven Political Advertising : Social, Digital and Mobile Marketing

Hughes, Andrew - 2018

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile...

Persistent link: https://www.econbiz.de/10012395824

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

Persistent link: https://www.econbiz.de/10012395869

A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Sarstedt, Marko; Mooi, Erik - 2019 - 3rd ed. 2019

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process,...

Persistent link: https://www.econbiz.de/10012395948

Consumer Behavior over the Life Course : Research Frontiers and New Directions

Moschis, George P. - 2019

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...

Persistent link: https://www.econbiz.de/10012396143

Qualitative Consumer and Marketing Research : The Asian Perspectives and Practices

Nuttavuthisit, Krittinee - 2019

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and...

Persistent link: https://www.econbiz.de/10012396150

Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights

Kubacki, Krzysztof (ed.); Rundle-Thiele, Sharyn (ed.) - 2017

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and...

Persistent link: https://www.econbiz.de/10012396180

Ethics and Neuromarketing : Implications for Market Research and Business Practice

Thomas, Andrew R. (ed.); Pop, Nicolae Alexandru (ed.); … - 2017

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...

Persistent link: https://www.econbiz.de/10012396207

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