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Understanding patent strategy is crucial for successful technology management and efficient innovation policy. However …, the patent system has become more complex over the last decades, and it is nowadays difficult to understand companies … their patenting activities and presents empirical insights into how patent management is organized within industrial …
Persistent link: https://www.econbiz.de/10014015545
Gassmann ist Professor für Innovationsmanagement und Direktionsvorsitzender des Instituts für Technologiemanagement an der …
Persistent link: https://www.econbiz.de/10014020794
FuE-, Innovations- und Patentmanagement - Eine Schnittstellenbestimmung -- Technologielebenszyklus-Modelle - Eine kritische Analyse -- Patentstatistische Indikatoren für den Verlauf von Technologielebenszyklen -- Erteilungspraxis bei Patentanmeldungen und ihre Auswirkungen auf die Strategie von...
Persistent link: https://www.econbiz.de/10013516806
Grundlagen von gewerblichen Schutzrechten -- Generierung von Patenten -- Bewertung von Patenten -- Verwertung und Kommerzialisierung von Patenten -- Organisation des Patentmanagements -- Ausprägungen des Patentmanagements -- Patente in der Ära von Open Innovation -- Successful Practice...
Persistent link: https://www.econbiz.de/10014014101
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...
Persistent link: https://www.econbiz.de/10014014131
Theoretischer und Empirischer Bezugsrahmen -- Rechtliche Grundlagen -- Qualitativ-empirische Untersuchung zu Defensive Publishing -- Quantitativ-empirische Untersuchung zu Defensive Publishing -- Zusammenfassung und Ausblick.
Persistent link: https://www.econbiz.de/10014015124
forecasting numbers of incoming patent filings at the European Patent Office. These are reviewed by practitioners of the existing … improvements to methods for forecasting numbers of incoming patent filings at the European Patent Office. Studies are presented … the reader will learn more about the patent system, debatably the best way for society to harness the forces of human …
Persistent link: https://www.econbiz.de/10013520570
This book presents papers based on the presentations and discussions at the international workshop on Big Data Smart Transportation Analytics held July 16 and 17, 2016 at Tongji University in Shanghai and chaired by Professors Ukkusuri and Yang. The book is intended to explore a...
Persistent link: https://www.econbiz.de/10012395880
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects...
Persistent link: https://www.econbiz.de/10012396167
This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines...
Persistent link: https://www.econbiz.de/10012396332