Similar Search Results

Einführung von Innovationen : Marktorientierte strategische und operative Aktivitäten als kritische Erfolgsfaktoren

Talke, Katrin - 2005 - Gabler Edition Wissenschaft

Die sorgfältig geplante und umgesetzte Markteinführung von Neuprodukten zählt zu den zentralen Determinanten des Innovationserfolgs. Trotz dieser Bedeutung widmen sich nur wenige Untersuchungen diesem Thema. Bisherige Forschungsarbeiten weisen zudem erhebliche Defizite hinsichtlich der...

Persistent link: https://www.econbiz.de/10013517407

Handbuch Versicherungsmarketing

Zerres, Michael P. - 2010

Rahmen von gro#x00DF;en IT-Ver#x00E4;nderungsprozessen -- Versicherung 2.0 #x2013; Marketing und Kommunikation im Social …Lange Zeit wurde Marketing in der deutschen Versicherungswirtschaft vernachlässigt. Häufig konzentrierten sich die … Unternehmen lediglich darauf, ihre Vertriebspolitik zu optimieren. Marketing im Sinne einer Unternehmensphilosophie, bei der alle …

Persistent link: https://www.econbiz.de/10014424792

Internationalization of Business : Cases on Strategy Formulation and Implementation

Schmid, Stefan (ed.) - 2018

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book...

Persistent link: https://www.econbiz.de/10012396084

Disciplined Growth Strategies : Insights from the Growth Trajectories of Successful and Unsuccessful Companies

Cohan, Peter S. - 2017

Accelerate your company's growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth. Drawing insights from case studies of...

Persistent link: https://www.econbiz.de/10012396607

Made for China : Success Strategies From China’s Business Icons

Nothhaft, Christian - 2018

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services....

Persistent link: https://www.econbiz.de/10012397724

Strategic Consulting : Tools and methods for successful strategy missions

Chereau, Philippe; Meschi, Pierre-Xavier - 2018

Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle: assessing the...

Persistent link: https://www.econbiz.de/10012397732

The Timeless Principles of Successful Business Strategy : Corporate Sustainability as the New Driving Force

Viardot, Eric - 2017 - 2nd ed. 2017

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a...

Persistent link: https://www.econbiz.de/10012397936

Strategy and Success Factors of Business Schools

Adam, Anne Kathrin - 2016

, controlling, and marketing of higher education as well as strategic management The Author Dr. Anne Kathrin Adam holds a doctoral …

Persistent link: https://www.econbiz.de/10012398009

Creating the Vital Organization : Balancing Short-Term Profits with Long-Term Success

Brooks, Scott M. - 2016

Are the day-to-day pressures of your business preventing your organization from reaching its full potential? If you are spending the bulk of your time and energy streamlining your operations - squeezing more output from your resources, shaving costs, or pressing for speed - you are risking your...

Persistent link: https://www.econbiz.de/10012398042

Zukunftsorientiertes Stiftungsmanagement : Herausforderungen, Lösungsansätze und Erfolgsbeispiele

Berndt, Reinhard (ed.); Kreutter, Peter (ed.); … - 2018

Das Herausgeberwerk bietet erstmals einen umfassenden Überblick des strategischen Managements von Organisationen im Stiftungswesen und der damit verbundenen Erfahrungen. Eine Vielzahl von renommierten Autoren aus Praxis und Wissenschaft bieten in ihren Beiträgen u. a. Einblick in die Themen...

Persistent link: https://www.econbiz.de/10012401402

1
2
3
4
5
6
7
8
9
10
Next
Last