Im Hyperwettbewerb um Chancenanteile geht es scheinbar nur noch um disruptive Produkt- und Geschäftsmodellinnovationen. Beispiele zeigen jedoch, dass disruptive Imitatoren den disruptiven Innovatoren häufig wirtschaftlich den Rang ablaufen. Entgegen der allgemeinen Meinung scheint auch das...

Einführung innovativer Antriebe im Automobilmarkt -- Modelle zur Simulation des Automobilmarkts -- Integration von System Dynamics und Agentenbasierter Simulation -- Analyse von Gestaltungsoptionen für das zukünftige Fahrzeugangebot.

GfK und Serviceplan haben die Flops und Tops von über 1.000 Marken analysiert und daraus empirische Handlungsempfehlungen für Wachstumsstrategien der Zukunft entwickelt. „Endlich wieder ein wichtiges, ein notwendiges Buch. Eines, das konkret aufzeigt, wie Marketing geht. Und wie nicht. Mit...

Mathematical Models of Distribution Channelsidentifies eight 'Channel Myths' that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that...

This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment...

This open access book provides answers to key open questions concerning competition policy in emerging economies, with a focus on South Eastern Europe. The contributions address two major issues. One is the design of competition policy and the national competition authorities that enforce it,...

Introduction to This Study: This Study’s Coverage and Distinctive Features -- Chapter 12: Horizontal Mergers and Acquisitions -- Chapter 13: Conglomerate Mergers and Acquisitions -- Chapter 14: Vertical Mergers and the Pricing Techniques, Contract-of-Sale Provisions, and Sales-Policies That...

This book gives a thorough and systematic introduction to the latest research results on hesitant fuzzy and its extensions decision making theory. It includes five chapters: Hesitant Fuzzy Set and its Extensions, Distance Measures for Hesitant Fuzzy Sets and Their Extensions, Similarity Measures...

The concept of 'Natural Capital' has come to play a central role in current debates about biodiversity and nature conservation. It implies an approach to the natural world based on the valuation of places and species in terms of money. This is, in a variety of ways, both attractive and...