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Quintessenz der Unternehmenskommunikation : Wie Sie Ihre Ziele im Dialog mit Ihren Stakeholdern besser erreichen können

Salzer, Eva - 2011

Eine erfolgreiche Unternehmensf hrung ist heute mehr denn je auf eine professionelle Unternehmenskommunikation angewiesen. Vor diesem Hintergrund werden in dem Band das Grundwissen der Unternehmenskommunikation sowie Herausforderungen und L sungsans tze anhand von Fallbeispielen dargestellt....

Persistent link: https://www.econbiz.de/10014015501

Strategy and communication for innovation : integrative perspectives on innovation in the digital economy

Pfeffermann, Nicole (ed.); Gould, Julie (ed.) - 2017 - Third edition

Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both...

Persistent link: https://www.econbiz.de/10012397835

Reputationsmanagement : Politik

Ternès, Anabel - 2015

Anabel Ternès und Christopher Runge zeigen am Beispiel Politik, dass es sich auszahlt, in eine hohe Reputation zu investieren. Gerade wer ein politisches Amt bekleidet, steht besonders im Fokus der öffentlichen Aufmerksamkeit. Jede Geste, jedes Wort kann von sozialen Netzwerken und...

Persistent link: https://www.econbiz.de/10014019180

Strategy and Communication for Innovation

Pfeffermann, Nicole - 2013 - 2nd ed. 2013

Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in...

Persistent link: https://www.econbiz.de/10014017408

Strategies and Communications for Innovations : An Integrative Management View for Companies and Networks

Hülsmann, Michael - 2011

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level....

Persistent link: https://www.econbiz.de/10014425281

Corporate Reputation Management : Wirksame Strategien für den Unternehmenserfolg

Wüst, Cornelia - 2012

Grundlagen des Corporate Reputation Management: Relevanz für Unternehmen -- Ziele und Zielgruppen des Reputation Managements -- Praxisrelevante Instrumente des Reputation Managements -- Unterschiedliche Reputationsaktivitäten und deren Auswirkungen -- Evaluierung der Reputationsaktivitäten --...

Persistent link: https://www.econbiz.de/10014016295

Optimization of Integrated Supply Chain Planning under Multiple Uncertainty

Shao, Juping - 2015

Preface -- List of Main Symbols -- Introduction -- Literature Overview -- Customers demand forecasting dynamic equation models and weight distribution method of combination prediction -- Strategic alliance model for supply chain with parameters -- Model and algorithm of decentralized control...

Persistent link: https://www.econbiz.de/10014019755

Risk Management and Governance : Concepts, Guidelines and Applications

Aven, Terje - 2010

Introduction: Concept of Risk -- Characteristics of Risks in the Modern World -- Risk Perspectives -- Risk Governance …: An Overview -- Pre-assessment and Framing of Risk -- Risk Appraisal -- Risk Characterization and Evaluation -- Risk … Management -- Risk Communication -- Stakeholder and Public Involvement -- Case Study 1: Risk Governance of Nanotechnology -- Case …

Persistent link: https://www.econbiz.de/10013522870

Real Options and Intellectual Property : Capital Budgeting Under Imperfect Patent Protection

Baecker, Philipp N. (contributor) - 2007

This book proposes an integrated approach to patent risk and capital budgeting in pharmaceutical research and …-intensive firms. With this text, the author proposes an integrated approach to patent risk and capital budgeting in pharmaceutical …

Persistent link: https://www.econbiz.de/10013520747

Coping with Uncertainty : Modeling and Policy Issues

Marti, Kurt; Ermol'ev, Jurij M.; Makowski, Marek; … - 2006

Ongoing global changes pose fundamentally new scientific problems requiring new concepts and tools. A key issue concerns a vast variety of practically irreducible uncertainties, which challenge traditional models and require new concepts and analytical tools. Uncertainty can dominate, as in the...

Persistent link: https://www.econbiz.de/10013520564