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Quintessenz der Unternehmenskommunikation : Wie Sie Ihre Ziele im Dialog mit Ihren Stakeholdern besser erreichen können

Salzer, Eva - 2011

Eine erfolgreiche Unternehmensf hrung ist heute mehr denn je auf eine professionelle Unternehmenskommunikation angewiesen. Vor diesem Hintergrund werden in dem Band das Grundwissen der Unternehmenskommunikation sowie Herausforderungen und L sungsans tze anhand von Fallbeispielen dargestellt....

Persistent link: https://www.econbiz.de/10014015501

Strategy and communication for innovation : integrative perspectives on innovation in the digital economy

Pfeffermann, Nicole (ed.); Gould, Julie (ed.) - 2017 - Third edition

Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both...

Persistent link: https://www.econbiz.de/10012397835

Corporate Reputation Management : Wirksame Strategien für den Unternehmenserfolg

Wüst, Cornelia - 2012

Grundlagen des Corporate Reputation Management: Relevanz für Unternehmen -- Ziele und Zielgruppen des Reputation Managements -- Praxisrelevante Instrumente des Reputation Managements -- Unterschiedliche Reputationsaktivitäten und deren Auswirkungen -- Evaluierung der Reputationsaktivitäten --...

Persistent link: https://www.econbiz.de/10014016295

Strategy and Communication for Innovation

Pfeffermann, Nicole - 2013 - 2nd ed. 2013

Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in...

Persistent link: https://www.econbiz.de/10014017408

Reputationsmanagement : Politik

Ternès, Anabel - 2015

Anabel Ternès und Christopher Runge zeigen am Beispiel Politik, dass es sich auszahlt, in eine hohe Reputation zu investieren. Gerade wer ein politisches Amt bekleidet, steht besonders im Fokus der öffentlichen Aufmerksamkeit. Jede Geste, jedes Wort kann von sozialen Netzwerken und...

Persistent link: https://www.econbiz.de/10014019180

Strategies and Communications for Innovations : An Integrative Management View for Companies and Networks

Hülsmann, Michael - 2011

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level....

Persistent link: https://www.econbiz.de/10014425281

Risk Management and Governance : Concepts, Guidelines and Applications

Aven, Terje - 2010

Introduction: Concept of Risk -- Characteristics of Risks in the Modern World -- Risk Perspectives -- Risk Governance …: An Overview -- Pre-assessment and Framing of Risk -- Risk Appraisal -- Risk Characterization and Evaluation -- Risk … Management -- Risk Communication -- Stakeholder and Public Involvement -- Case Study 1: Risk Governance of Nanotechnology -- Case …

Persistent link: https://www.econbiz.de/10013522870

Optimization of Integrated Supply Chain Planning under Multiple Uncertainty

Shao, Juping - 2015

Preface -- List of Main Symbols -- Introduction -- Literature Overview -- Customers demand forecasting dynamic equation models and weight distribution method of combination prediction -- Strategic alliance model for supply chain with parameters -- Model and algorithm of decentralized control...

Persistent link: https://www.econbiz.de/10014019755

Managing VUCA Through Integrative Self-Management : How to Cope with Volatility, Uncertainty, Complexity and Ambiguity in Organizational Behavior

Nandram, Sharda S. (ed.); Bindlish, Puneet K. (ed.) - 2017

In this book, experts discuss whether volatility, uncertainty, complexity and ambiguity (VUCA) represent a challenge or a business opportunity. More intense debates on global climate change, increased turbulence in financial quarters, increased job insecurity and high levels of stress at the...

Persistent link: https://www.econbiz.de/10012398241

Managing in a VUCA World

Mack, Oliver (ed.); Khare, Anshuman (ed.); … - 2016

Management of Projects and Programs -- Keeping the Flow: Creating Opportunities Based on Well Structured Collaboration -- Risk …

Persistent link: https://www.econbiz.de/10014020185

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