This book makes an analytical study of implications of the new set of non-tariff barriers that are forthcoming on the exports of the developing countries in the disguise of quality regulations and environmental standards. It argues that in the present era of globalization, with technological...

Potenzialqualität von Dienstleistungen als Forschungsgegenstand des Dienstleistungs- und Relationship Marketing -- Stand der Forschung zur Potenzialdimension von Dienstleistungen -- Theoretische Fundierung der Potenzialdimension von Dienstleistungen auf Basis der Schematheorie -- Entwicklung...

Grundlagen und Strategien der Service Excellence -- Service Excellence -- Insights into Service Excellence -- Competing in the Future: How Can Firms Nurture Service Superiority -- Integrierte Kundenorientierung als Treiber der Service Excellence -- Werteorientierungen von BWL-Hochschullehrern...

Literature Review on Supply Chain Contracts -- Relational Contracts -- Relational Contracts and Optimal Quantity Flexibility -- Relational Contracts and Optimal Buy-Back Price -- QF vs. Buy-Back Contract in Buyer-Supplier Relationships -- Case Study: Supplier Relationship Management at...

Definition of Third-Party Product Reviews (TPPRs) -- Theories Explaining TPPR Effects on Consumer Behaviour -- Perceived Quality Research -- Customer Value -- Empirical Approach and Conceptual Models -- Rasch Modelling and Scale Development -- TPPR and the Product Choice Progress -- TPPR,...

Simon Kempf has developed hedonic (quality-adjusted) office rent indices for German metropolitan areas. His study explores new territory as it constructs, for the first time, such indices for Germany. The author thereby has taken into account the different qualities of the underlying lease...

I: Gestaltung eines Erwartungsmanagements als Herausforderung für das Dienstleistungsmarketing -- 1. Bedeutung eines Erwartungsmanagements im Dienstleistungsbereich -- 2. Forschungsziele und Forschungsfragen -- 3. Gang der Untersuchung -- II: Schaffung einer theoretischen Basis für die...

This book encourages thoughtful technological innovation while remaining conscious of its positive and negative consequences for society, presenting a method to help innovators anticipate consequences, minimize resistance, and enhance acceptance

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue...