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Contemporary Wine Marketing and Supply Chain Management : A Global Perspective
Flint, Daniel J. - 2016
Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers
Persistent link: https://www.econbiz.de/10012396693
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Wine Positioning : A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Mora, Pierre - 2016 - 1st ed. 2016
Introduction -- Part 1: How to differentiate Wine -- Part 2: Appelations and Wine Brands -- Part 3: Conclusion. …This book introduces readers to the concept and implementation of positioning techniques in the context of the wine … industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it …
Persistent link: https://www.econbiz.de/10014017975
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Wine and Tourism : A Strategic Segment for Sustainable Economic Development
Peris-Ortiz, Marta (ed.);  … - 2016 - 1st ed. 2016
Chapter 1 Level of Implementation of Quality in the Designation of Origin and Monterrei Wine Route (Galicia- Spain …) -- Chapter 2 Quality of Landscape and Sustainability Benefit to Wine Tourism. Contexts and Commitments -- Chapter 3 Wine Tourism … and Regional Development -- Chapter 4 Wine Routes and Territorial Events as Enhancers of Tourism Experiences -- Chapter 5 …
Persistent link: https://www.econbiz.de/10014018214
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Digital Wine : How QR Codes Facilitate New Markets for Small Wine Industries
Brabazon, Tara - 2014
explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes … networking: moving beyond space and time -- Part Three: Integrating wine media -- Chapter 7: QR Codes and wine media -- Chapter 8 …: Mark(et)ing the bottle: using QR codes to build new wine regions -- Part Four: New Zealand and the potential of QR Codes in …
Persistent link: https://www.econbiz.de/10014020445
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Wine Economics : Quantitative Studies and Empirical Applications
Giraud-Héraud, Eric (ed.); Pichery, Marie-Claude (ed.) - 2013
The book proposes an overview of the research conducted to date in the field of wine economics. All of these …
Persistent link: https://www.econbiz.de/10012106365
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Predictive Data Mining Models
Olson, David L - 2017
This book reviews forecasting data mining models, from basic tools for stable data through causal models, to more advanced models using trends and cycles. These models are demonstrated on the basis of business-related data, including stock indices, crude oil prices, and the price of gold. The...
Persistent link: https://www.econbiz.de/10014020799
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Preference-Based-Recommender-Systeme : Individuelle neuronale Präferenzmodellierung am Beispiel von Investmentfonds
Schneider, Tobias - 2005 - Gabler Edition Wissenschaft
Die Vorlieben der Kunden zu kennen zählt zu den wichtigsten Voraussetzungen für eine erfolgreiche Produktpolitik, und ihre Messung ist ein zentrales Thema der Marketingforschung. Tobias Schneider stellt einen neuen Typus von Recommender-Systemen vor, der auf der Modellierung von Präferenzen...
Persistent link: https://www.econbiz.de/10013517427
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Metaheuristic Procedures for Training Neutral Networks
Alba, Enrique (contributor); Martí, Rafael (contributor) - 2006
This book provides successful implementations of metaheuristic methods for neural network training. It is the first book to achieve this objective. Moreover, the basic principles and fundamental ideas given in the book will allow the readers to create successful training methods on their own....
Persistent link: https://www.econbiz.de/10013520443
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Foreign-Exchange-Rate Forecasting With Artificial Neural Networks
Yu, Lean - 2007
The book focuses on forecasting foreign exchange rates via artificial neural networks. It creates and applies the highly useful computational techniques of Artificial Neural Networks (ANNs) to foreign-exchange-rate forecasting. The result is an up-to-date review of the most recent research...
Persistent link: https://www.econbiz.de/10013522719
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Fusions- und Übernahmekandidaten in der deutschen Stahlindustrie : Ein Vergleich zwischen binär logistischen Regressionen und künstlichen neuronalen Netzen
Önder, Fatih - 2016
Einleitung in die Ermittlung der Übernahme- und Fusionswahrscheinlichkeit für Akquiseziele in der deutschen Stahlindustrie auf Basis von Finanzkennzahlen -- Methodisch-konzeptionelle Grundlagen zu den eingesetzten Arbeitstechniken und Hypothesen zu Übernahmen und Fusionen -- Identifizierung...
Persistent link: https://www.econbiz.de/10013503462