Touristische Zielgebiete und Anforderungen an das Marketing -- Das Modell des kooperativen Marketing — Grundlage für das Markthandeln von Anbietern touristischer Leistungen in Tourismusregionen -- Die Entwicklung von touristischen Regionen — eine Analyse der Veränderungen interner und...

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das INVENT-Zielgruppenmodell „Urlaubs- und Reisestile“ -- Marketingstrategien für den nachhaltigen Massenmarkt -- Entwicklung und Vermarktung nachhaltiger Angebote --...

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan, India, Japan, South Korea, Thailand, Hong Kong,...

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behavior. The articles are based on presentations and panel discussions presented at the world's...

This book offers insights into important trends in the global travel and tourism industry and analyses developments in the aviation and hospitality industry, destination management and general travel behaviour. Climate change and its impact on the travel and tourism industry is as much a focus...

Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability

This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences. A...

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first...

This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyses current challenges in the aviation and hospitality industry, destination management and general travel behaviour. Well-known notabilities share their points of view. For...