This is the first book that summarizes the 20-year history of service innovation research and combines it with the future need to adopt a systems view in the field of service research. The book emphasizes that the most urgent issues of today’s economies - the development of welfare and...

Based on more than 10 years of practical experience in the field of supply chain management, Oliver Münch indicates that in favor of sustainability within the supply chain the paradox purchasing savings can and should be substituted with the approach of the First-Time-Right Procurement. This...

Updated and revised, the third edition frames strategy as delivering firm value in both the short and long term while maintaining a sustainable competitive advantage. These issues are examined through industry evolution, the rise of the information economy, financial analysis, corporate and...

In the 1990s shareholder value was applied to all aspects of corporate strategy and management decisions as a result of intense competition, globalization, advances in technology, deregulation and the financial markets. As we enter the twentyfirst century the business environment is one of...

Dirk Lippold erläutert in diesem Essential die Struktur und den Handlungsrahmen einer zielgerichteten Konzeption für das Personalmarketing. Neben der Prozessorientierung zeigt die Personalmarketing-Gleichung unter dem Aspekt der Wertorientierung für jedes Aktionsfeld im Personalbereich auch...

This book addresses synergy management, which poses an important challenge for firms, advisors and practitioners involved in mergers and acquisitions (M&A). Synergy plays a key role in M&A contexts, both in the decision-making process and, subsequently, in the integration phase. However, despite...

Blueprinting and Strategy for Service Providers and Buyers -- Export Strategies and Global Markets -- Demographic Perspectives of Consumer Behavior -- European Perspectives on B2B Marketing -- Branding Decisions and Buyer-Seller Relationships in Global Markets -- Developments in Sales Management...

Ausgangslage und theoretische Grundlagen -- Erfolgsfaktoren der Werthaltigkeit von Immobilien -- Methoden zur Bewertung und Optimierung der Erfolgsfaktoren des Objekts -- Entwicklung des Entscheidungsmodells -- Arbeitshilfen -- Praxistest -- Schlussbetrachtungen.

The implementation of supply chain initiatives (SCI) often requires specific investments in technology, material, organization and staff. However, the assessment of the economic viability of such inter-organizational activities is not a trivial issue. Philip Wessely supports managerial...

Problemstellung und Gang der Untersuchung -- Theoretische Grundlagen und Begriffsabgrenzung -- Ziele, Aufgaben und Instrumente eines wertorientierten M&AControlling-Systems -- Zusammenfassung wichtiger Erkenntnisse.