Das Marktumfeld der automobilen Finanzdienstleistung -- Die Fahrzeugfinanzierung als Mittel der Kundenbindung -- Das Leistungsangebot der Autobanken -- Erfolgsfaktoren im operativen Geschäft -- Perspektiven für das strategische Management.

Auf dem Markt der automobilen Finanzdienstleistungen nehmen die herstellerverbundenen Automobilbanken eine führende Stellung ein. Mit innovativen Finanzierungskonzepten stärken sie die Loyalität der Kunden zur Automarke. Die Autoren zeigen, wie das Geschäft der Autobanken funktioniert:...

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their...

Inventory Management in Multi-Echelon Networks presents methods to plan inventory in distribution networks. By holistically looking at the supply chain, it shows how safety stocks across all echelons can be optimized if inventory of all levels is taken into consideration. The gap between the...

This book identifies factors of information system (IS) integration that influence supply chain agility and illustrates how IS integration can achieve greater supply chain agility. Also considering the consequent operational impacts that arise from IS-enabled supply chain agility, the author...

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three...

This book examines how the norms, culture, and practices of the socio-economic Nordic model give them a competitive edge in globalized production chains. Using the Norwegian automotive industry - one of the most globalized industries in the world - as the empirical foundation of the book, it...

This book explores the unfinished India-Pakistan Trade normalisation agenda (building upon the themes covered in the book “India-Pakistan Trade: Strengthening Economic Relations” published by Springer in 2014) and discusses the steps that must be undertaken in order to move the bilateral...

This book presents an in-depth understanding of the transformation of modern economy in the twenty-first century by examining the interface and interplay of three key forces of contemporary global economy-Foreign Direct Investment (FDI), Multinational Enterprises (MNEs), and Global Value Chains...

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as...