This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour,...

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial...

Wissenschaftliche Forschungsbeiträge -- Anbieterverlässlichkeit als Kriterium für Beschaffungsentscheidungen im Business-to-Business-Bereich -- Erfolgsfaktoren cross-funktionaler Zusammenarbeit in der Lieferantenauswahl -- Supply Chain Design unter Berücksichtigung ökologischer...

A Fuzzy Petri nets/ANP Evaluation Model on Business Process Reengineering Implementation -- Recent Advances in Concurrent Engineering Modeling -- The Construction of the Streamline Curve and Surface -- Applying Combined Hierarchical Analysis and Extension Methods for Siting Senior Day-Care...

Die Geheimnisse der TED-Talks für erfolgreiche Kommunikation im Unternehmen: Dieses Werk zeigt, wie Führungskräfte und Fachexperten in Unternehmen so ansprechend und mitreißend präsentieren wie die TED-Redner und wie damit der Austausch von Ideen und Innovation in Unternehmen gefördert...

Channel Management -- Consumer and Organizational Buyer Behavior -- International Marketing -- Marketing Education -- Marketing and the Law -- Product and Pricing Management -- Promotion Management -- Research Agenda for Marketing in the 21st Century -- Research Methodology -- Retailing and...

Keynote Lectures -- Logistics Management -- Service Management -- Information Management -- Engineering Management -- Theory of Industrial Security and Development -- Tourism Management -- Advanced Research on Logistics/Supply Chain Management -- E-infrastructures and Technology -- Modeling and...

This book describes the cognitive and interpersonal effects of group model building, and presents empirical research on what group model building achieves and how. Further, it proposes an integrated causal mechanism for the effects on participants. There have been multiple previous attempts at...