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Traumziel Nachhaltigkeit : Innovative Vermarktungskonzepte nachhaltiger Tourismusangebote für den Massenmarkt

Schmied, Martin - 2009

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das … der soziokulturellen Identität der Zielländer führen. Gleichzeitig ist der Tourismus für viele Regionen eine der … an einen nachhaltigen Tourismus? Welches sind die Zielgruppen für nachhaltige Tourismusangebote im Massenmarkt? Welche …

Persistent link: https://www.econbiz.de/10013517080

Asian Cultures and Contemporary Tourism

Yang, Elaine Chiao Ling (ed.); Khoo, Catheryn (ed.) - 2018

This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity...

Persistent link: https://www.econbiz.de/10012396216

Evolution of Destination Planning and Strategy : The Rise of Tourism in Croatia

Tomljenović, Renata (ed.); Čorak, Sanda (ed.); … - 2017

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid...

Persistent link: https://www.econbiz.de/10012396325

Information and Communication Technologies in Tourism 2017 : Proceedings of the International Conference in Rome, Italy, January 24-26, 2017

Schegg, Roland (ed.); Stangl, Brigitte (ed.) - 2017

This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender...

Persistent link: https://www.econbiz.de/10012396508

Tourism, Culture and Heritage in a Smart Economy : Third International Conference IACuDiT, Athens 2016

Stratigea, Anastasia (ed.); Upadhya, Amitabh (ed.) - 2017

This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation...

Persistent link: https://www.econbiz.de/10012396580

Film Tourism in Asia : Evolution, Transformation, and Trajectory

Kim, Sangkyun (ed.); Reijnders, Stijn (ed.) - 2018

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan, India, Japan, South Korea, Thailand, Hong Kong,...

Persistent link: https://www.econbiz.de/10012396588

Tourism in Latin America : Cases of Success

Panosso Netto, Alexandre - 2015

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Mexico, Brazil, Chile and Costa Rica are some of the Latin countries which have become...

Persistent link: https://www.econbiz.de/10012402212

Impact Assessment in Tourism Economics

Matias, Álvaro (ed.); Nijkamp, Peter (ed.); … - 2016

This book presents a series of studies on the socio-economic impacts of tourism, with a special focus on the determinants of tourism competitiveness at the destination level. The authors offer a systematic overview of this important issue, presenting relevant empirical studies from different...

Persistent link: https://www.econbiz.de/10012496185

Ganzheitliches Tourismus-Marketing : Die Gestaltung regionaler Kooperationsbeziehungen

Bär, Sören (contributor) - 2006

Touristische Zielgebiete und Anforderungen an das Marketing -- Das Modell des kooperativen Marketing — Grundlage für das Markthandeln von Anbietern touristischer Leistungen in Tourismusregionen -- Die Entwicklung von touristischen Regionen — eine Analyse der Veränderungen interner und...

Persistent link: https://www.econbiz.de/10013516560

Total Quality Management im Tourismus

Muskat, Birgit (contributor) - 2007

Grundlagen und Management von Tourismusorganisationen -- Qualität und Qualitätsmanagement -- Forschung im Bereich Qualitätsmanagement -- Konzeptualisierung der Qualität für Tourismusorganisationen -- Forschungsdesign der empirischen Erhebung -- Organisationale Qualität von...

Persistent link: https://www.econbiz.de/10013516714