Beziehungen am Baumarkt -- Marketing und wertorientierte Unternehmensführung -- Wirkungsweise wertorientierter Unternehmensführung am Baumarkt -- Die Verbindung von Markt- und Ressourcenorientierung zur wertorientierten Unternehmensführung -- Marketing als Ausgangsbasis der wertorientierten...

Einführung -- Controlling als integrierte Aufgabe der Unternehmensführung in mittelständischen Bauunternehmen -- Das baubetriebliche Rechnungswesen als Informationsbasis für das Unternehmenscontrolling in mittelständischen Bauunternehmen -- Unternehmenscontrolling in mittelständischen...

This is a book about the whole diverse range of firms that are found in the construction sector, about their decision-making and the economic environments in which they operate. The authors aim to provide a new and coherent perspective on these firms and the choices they have to make - both for...

This book is mainly about facilitating the dissemination of management control, a field now finding application at a growing number of organizations, among commercial practitioners. It provides essential insights on management control as applied to Chinese enterprises and cross-border...

This book is open access under CC-BY license. Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It argues that decision-makers must go beyond compliance and traditional...

Idea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing...

1. Background and the necessity to build a Digital Business Leadership -- 2. Eight areas of action to build a Digital Business Leadership -- 3. Change management - shaping change successfully -- 4. Best Practices in building a Digital Business Leadership -- 5. Beginning is the most difficult -...

Chapter 1: Get into the Entrepreneurial Mindset -- Part 1: Five Lessons from Lean Startup Thinking -- Chapter 2: Start with the Customer in Mind -- Chapter 3: Define and Communicate Mission and Vision -- Chapter 4: Synthesize an Integrative Operating Model -- Chapter 5: Identify Metrics that...