This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media,...

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and...

Chapter 1: Introduction: Free, mobile and useful: the rise and rise of QR Codes -- Part One: QR Codes: Potential, possibilities and trajectories -- Chapter 2: QR Codes and the dialogue between analogue and digital -- Chapter 3: Form follows function: how to use QR Codes -- Part Two: From push to...

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the...

The book proposes an overview of the research conducted to date in the field of wine economics. All of these contributions have in common the use of econometric techniques and mathematical formalization to describe the new challenges of this economic sector.

Nutzungsrechte, Rechnungsabgrenzungsposten, schwebende Geschäfte — ein „magisches Dreieck“ der Bilanzierung -- Zusammensetzung des Gesamtbetrags der Einkünfte in Abhängigkeit von der Höhe des Einkommens -- IFRS auch als Grundlage für die Ausschüttungs- und Steuerbemessung -- Zur...

Personalentwicklung: Gegenstand, Prozessmodell, Erfolgsfaktoren -- Analyse des Personalentwicklungsbedarfs -- Instrumente der Personalentwicklung -- Basistechniken der Personalentwicklung -- Förderung des Lerntransfers -- Evaluation der Personalentwicklung -- Arbeitsrecht und...

This book offers a dynamic perspective on regional entrepreneurship, knowledge, innovation and economic growth, with a particular focus on the role that history and culture play. The authors provide comprehensive empirical analyses offering unique insights into the spatial patterns of long-term...