Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should...

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this...

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures...

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in...

How Path Dependency Affects Innovative Behavior of Firms -- Factors Affecting the Performance of New Product Development Teams: Some European Evidence -- Knowledge Flows in an NPD Team from the Semiconductor Industry -- Strategies for Fostering Local New Service Development Teams in CapGemini...

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents...

Dienstleistungsangebote als Innovationstreiber -- Fallstudien und Simulationsanalysen zur Ableitung von Handlungsoptionen -- Konzeptualisierung produktbegleitender Dienstleistungen als Innovationsquelle -- Wechselwirkungen von Produkt- und Dienstleistungsinnovationen -- Implikationen für das...

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands...