Dieses Buch bietet einen kompetenten Einblick in die Handelsstrukturen, Distributionswege und Konsumentenerwartungen in China. Eine hilfreiche Zusammenstellung von Statistiken macht zunächst den chinesischen Markt verständlich und zeigt eindrucksvoll die Veränderungsdynamik dieses großen...

Bedeutung des visuellen Sinns als Teilaspekt der Multisensualität in der Live Communication -- Grundlagen der identitätsbasierten Markenführung sowie der visuellen Wahrnehmung und Wirkung von Messestandgestaltungen -- Markenpersönlichkeitstransfer am Messestand durch...

Zum internationalen Erfolg kleiner und mittelständischer Unternehmen -- Grundlagen zur Analyse der Internationalisierung von KMU -- Konzeptionelle Grundlagen zur Bestimmung von Erfolgsfaktoren der Internationalisierung der Absatzmärkte von KMU -- Methodische Grundlagen und empirische...

Chapter 1. Data and theory: tortoise and hare or leap-frogging? -- Chapter 2. Theoretical advances on interregional migration models -- Chapter 3. Determinants and Consequences of International Migration -- Chapter 4. State of the art and future challenges of interregional migration empirical...

Focusing on global value chains and their importance to trade, this edited collection explores the strategic role of logistics and supply chain infrastructure in the development of Africa. Skilled authors present critical analysis of the current state of logistics in Africa, and suggest...

In this book, the authors investigate the rise in outward direct investment (ODI) from four emerging economies, Brazil, Russia, India and China (BRIC). Over the last two decades, these countries have transformed from recipients of foreign direct investment (FDI) into important international...

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead...

This is the first English book on the economic relations between China and Latin America written by Chinese scholars. The authors are all from the Institute of Latin American Studies, Chinese Academy of Social Sciences - China’s premier think tank. By combining empirical techniques and...

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North...

This second edition explores and accounts for the many changes in the emerging markets of China and the Latin American countries since 2011. Taking account of major developments such as the rapid expansion of the Chinese state and the on-going effects of the global recession, the authors present...