Narrow search
Showing 1 - 10 of 433
Cover Image
Marktpsychologie : Grundlagen und Anwendung
Raab, Gerhard - 2016 - 4., überarb. Aufl. 2016
Anwendungsbeispiele stammen überwiegend aus dem Marketing und der Personalwirtschaft. Neu in der 4. Auflage: Die 4. Auflage wurde … der Hochschule Ludwigshafen Marketing und Wirtschaftspsychologie. Er ist zudem geschäftsführender Direktor des … dieser Hochschule. Prof. Dr. Fritz Unger lehrt als Seniorprofessor Marktpsychologie und Marketing an der Hochschule …
Persistent link: https://www.econbiz.de/10014019657
Cover Image
Marktpsychologie : Grundlagen und Anwendung
Raab, Gerhard - 2010 - 3., überarbeitete Auflage
Anwendungsbeispiele stammen überwiegend aus dem Marketing und der Personalwirtschaft. Die Autoren setzen sich mit allen zentralen Themen …
Persistent link: https://www.econbiz.de/10013517169
Cover Image
Entrepreneurial Cognition : Exploring the Mindset of Entrepreneurs
Shepherd, Dean A.; Patzelt, Holger - 2018
This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential)...
Persistent link: https://www.econbiz.de/10012395807
Cover Image
Entrepreneurial Behaviour : Individual, Contextual and Microfoundational Perspectives
McAdam, Maura (ed.); Cunningham, James A. (ed.) - 2019
This edited collection draws together cutting edge perspectives from leading scholars on the increasingly prominent discussion of entrepreneurial behaviour. Exploring various aspects of human behaviour, the authors analyse the antecedent influences and drivers of entrepreneurial behaviour in...
Persistent link: https://www.econbiz.de/10012396170
Cover Image
Sensory Templates and Manager Cognition : Art, Cognitive Science and Spiritual Practices in Management Education
Springborg, Claus - 2018
This book explores the role of art and spiritual practices in management education. It takes recent developments in cognitive science relating to the metaphorical and embodied nature of cognition as its starting point. Introducing the concept of ‘sensory templates’, Springborg demonstrates...
Persistent link: https://www.econbiz.de/10012396414
Cover Image
A Brain for Business – A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better
O'Mara, Shane - 2018
Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases,...
Persistent link: https://www.econbiz.de/10012396645
Cover Image
The Palgrave Handbook of Quantum Models in Social Science : Applications and Grand Challenges
Haven, Emmanuel (ed.); Khrennikov, Andrei (ed.) - 2017
It is not intuitive to accept that there exists a link between quantum physical systems and cognitive systems. However, recent research has shown that cognitive systems and collective (social) systems, including biology, exhibit uncertainty which can be successfully modelled with quantum...
Persistent link: https://www.econbiz.de/10012397508
Cover Image
The Social Capital of Entrepreneurial Newcomers : Bridging, Status-power and Cognition
Lee, Robert - 2017
'Lee takes the oft cited belief that entrepreneurial endeavour lives and dies by the quality of the networks set in play, and subjects it to a rigorous and sustained analysis. In this he not only provides the reader with an authoritative theoretical and empirical foray into how entrepreneurs can...
Persistent link: https://www.econbiz.de/10012397855
Cover Image
Evolving Norms : Cognitive Perspectives in Economics
Teraji, Shinji - 2016
This book presents institutional evolution and individual choice as codependent results of behavioral patterns. Drawing on F.A. Hayek's concepts of cognition and cultural evolution, Teraji demonstrates how the relationship between the sensory and social orders can allow economists to track...
Persistent link: https://www.econbiz.de/10012397895
Cover Image
Diversity Intelligence : Integrating Diversity Intelligence alongside Intellectual, Emotional, and Cultural Intelligence for Leadership and Career Development
Hughes, Claretha - 2016
This book analyzes the emerging concept of diversity intelligence, which values the differences in employees without attempting to make everyone alike. Organization leaders need diversity intelligence to better interact with the changing demographics in America and the global economy, by...
Persistent link: https://www.econbiz.de/10012398205