This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to...

Was rare Rohstoffe mit unserem Wohlstand zu tun haben -- Rohstoffe, die über unsere Zukunft entscheiden -- Deutschland am Rohstofftropf -- Woher die Rohstoffe der Zukunft kommen -- Was getan werden muss.