Zwischen Lean und MES bestehen Synergiepotentiale und Widersprüche. Thorsten Gerberich entwickelt und testet ein Vorgehensmodell, das in den Unternehmen der Automobilzulieferindustrie angewendet werden kann. „Too often there is confusion that lean and IT do not mix well and pure pull cannot...

Luisa Wolter examines the travel motivations and interests of natural park visitors to Mallorca with a special focus on sustainable tourism development. The data for the study were collected from tourists in the two natural parks s’Albufera and Llevant in the North of Mallorca. Based on the...

This book describes the cognitive and interpersonal effects of group model building, and presents empirical research on what group model building achieves and how. Further, it proposes an integrated causal mechanism for the effects on participants. There have been multiple previous attempts at...

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour,...

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial...

This volume collects selected papers on the European Union from the 13th Congress of the International Economic Association held in Lisbon, September 2002. It starts with an address by Romano Prodi, President of the European Commission, who sets the tone for the other papers by describing and...

This volume examines the theory of monetary circulation and applies it to several modern issues including unemployment, inflation, distribution and economic policies. It will provide a valuable contribution to the field of monetary economics, and in particular, its development of...

How to avoid taxpayers paying for bank failures and banking crises? This book provides a proposal and a critique by twelve independent experts. It is addressed particularly to the threat posed in Europe by having large international banks, a history of bailouts and limited means of resolving any...