The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of...

How to Make a Decision -- The Seven Pillars of the Analytic Hierarchy Process -- Architectural Design -- Why is the Principal Eigenvector Necessary? -- Designing a Mousetrap -- Designing the Best Catamaran -- The Selection of a Bridge -- Measuring Dependence Between Activities: Input Output...

What Is a Decision Problem? Designing Alternatives -- MCDA Approaches for Efficient Strategic Decision Making -- Collaborative Decision Making for Small Groups utilizing UTA Methods -- Disaggregation Approaches for Multicriteria Classification: An Overview -- Multiple Criteria Approaches for...

This book offers a comprehensive and systematic introduction to the latest research on hesitant fuzzy decision-making theory. It includes six parts: the hesitant fuzzy set and its extensions, novel hesitant fuzzy measures, hesitant fuzzy hybrid weighted aggregation operators, hesitant fuzzy...

A 'no-nonsense, no-holds-barred' practical book on what a decision maker in any academic or practical professional endeavor should be thinking about in order to execute the decision making process more thoroughly

Introduction -- Decision Problems and Decision-making Procedures: Decision Problems -- Goal and Problem-finding Systems as Requirements for the Discovery of Decision Problems -- Rational Decision-making -- Decision-making Procedures -- A General Heuristic Decision-making Procedure: Overview of...

1 Bounded Rationality in the 21st Century (Stephen J. Guastello) -- 2 Theoretical issues in cognitive workload and fatigue (Stephen J. Guastello) -- 3 Experimental Analysis of Cusp Models (Stephen J. Guastello, Anton Shircel, Matthew Malon, Paul Timm, Kelsey Weinberger, and Katherine Reiter) --...

The Bottom Line: Decisions in Business and Economics -- Practical Problem-Solving -- Game Theory: The Art of Making Joint Decisions -- Decision-Making in the Boardroom: Problems of Voting -- A Mixture of Wit and Whimsy.