Narrow search
Showing 1 - 10 of 92
Cover Image
The Growth of the Scholarly Publishing Industry in the U.S : A Business History of a Changing Marketplace, 1939–1946
Greco, Albert N. - 2019
-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences …
Persistent link: https://www.econbiz.de/10012396004
Cover Image
Management Studies in South Africa : Exploring the Trajectory in the Apartheid Era and Beyond
Ruggunan, Shaun; Sooryamoorthy, R. - 2019
This book examines the trajectory of management studies in South Africa during the apartheid and post-apartheid periods … management studies within a developing state. The authors consider how Apartheid has configured the discipline of management … adapted or changed in post-Apartheid times. Appealing to management scholars and professionals, this book provides …
Persistent link: https://www.econbiz.de/10012395965
Cover Image
Grundfragen der Medienwirtschaft : Eine betriebswirtschaftliche Einführung
Schumann, Matthias - 2014 - 5., überarb. Aufl. 2014
Grundlagen -- Die produktorientierte Perspektive -- Die ressourcenorientierte Perspektive -- Die kaufmännische Perspektive -- Die managementorientierte Perspektive -- Fallbeispiele -- Literatur- Abkürzungs- und Stichwortverzeichnis.
Persistent link: https://www.econbiz.de/10014018310
Cover Image
Revolutions in Book Publishing: The Effects of Digital Innovation on the Industry
Ramrattan, Lall - 2016
Revolutions in Book Publishing uses dynamic methods to examine the evolution of the industry's transition from physical place to cyber space, analyzing the latest effects of technological innovations on the industry as well as their influence on distribution channels, market structure, and...
Persistent link: https://www.econbiz.de/10014019461
Cover Image
Ökonomie der Buchindustrie : Herausforderungen in der Buchbranche erfolgreich managen
Clement, Michel (contributor); Blömeke, Eva (contributor);  … - 2009
Herausforderungen in der Buchbranche -- Ökonomische Analyse der Buchbranche -- Marktübersicht und Marktentwicklung -- Wettbewerbsanalyse -- Konsumentenstruktur im deutschen Buchmarkt -- Wirtschaftlichkeit in der Buchindustrie -- Kulturelle Bedeutung des Lesens -- Management von Büchern --...
Persistent link: https://www.econbiz.de/10014014781
Cover Image
Kompetenzbasiertes Markenmanagement in Verlagsunternehmen : Ein explorativer Ansatz
Geißler, Cornelia - 2009
Einführung -- Wissenschaftstheoretische Verortung -- Das kompetenzbasierte Verständnis (KBV) als Referenzrahmen für das Medienmarkenmanagement -- Kompatibilität von KBV und Markenmanagement -- Kompetenzbasiertes Markenmanagement in Printmedienverlagen -- Die Exploration von...
Persistent link: https://www.econbiz.de/10014015010
Cover Image
Konzentration im Sortimentsbuchhandel : Diagnose, Prognose und Handlungsempfehlungen
Emrich, Kerstin - 2011
Der Konzentrationsprozess im deutschen Sortimentsbuchhandel schreitet seit Jahren unaufhaltsam voran. Rahmenbedingungen wie die Digitalisierung, technische Innovationen und das Konsumentenverhalten beeinflussen dies zusätzlich. Kerstin Emrich untersucht die Ursachen und Auswirkungen dieses...
Persistent link: https://www.econbiz.de/10014425246
Cover Image
"Deficient in Commercial Morality"? : Japan in Global Debates on Business Ethics in the Late Nineteenth and Early Twentieth Centuries
Hunter, Janet - 2016
Japanese competition, are important in the history of thinking on business ethics, and are of relevance for today … History at the London School of Economics, UK. She has published widely on the economic and social history of modern Japan …
Persistent link: https://www.econbiz.de/10014020602
Cover Image
Measuring Multidimensional Poverty and Deprivation : Incidence and Determinants in Developed Countries
White, Roger (ed.) - 2017
This edited collection provides a comprehensive examination of multidimensional poverty for a wide variety of economies and societies, with a general focus on multidimensional poverty in developed countries, where poverty is often overlooked. Arguing that income- and consumption-based poverty...
Persistent link: https://www.econbiz.de/10012397447
Cover Image
Poverty and Exclusion of Minorities in China and India
Bhalla, A.S.; Luo, Dan - 2017 - 2nd ed. 2017
This book, a second edition, includes new data from the 2011 Census of India, the 2010 Census of India and NSS reports on consumer expenditure (2011-12), health and education (2014) to examine the latest understanding of poverty in China and India, and how that connects with minorities. Poverty...
Persistent link: https://www.econbiz.de/10012397529