Vorwörter -- 1. Marketing und die IT-Branche -- 2. Das richtige Marketing-Verständnis -- 3. Zum Kaufverhalten von Privat- und Geschäftskundenmärkten -- 4. Produkt- und Geschäftsarten in der IT-Branche -- 5. Prozesse im IT Marketing -- Quellen- und Sachverzeichnis.

This book is the first to reinterpret John R. Commons's Institutional Economics with a newly discovered manuscript written in 1927 in order to find its contemporary meanings in economic theories. Commons aimed to establish institutional economics to understand capitalism in the USA of that time,...

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether...

This collection gathers some of the greatest minds in economics to discuss their experiences of collaborative research and publication. Nobel Prize winners and other eminent scholars from a representative sample of economics' major sub-disciplines share how and why they came to work primarily in...

This book presents institutional evolution and individual choice as codependent results of behavioral patterns. Drawing on F.A. Hayek's concepts of cognition and cultural evolution, Teraji demonstrates how the relationship between the sensory and social orders can allow economists to track...

This book explores how the traditional Chinese culture and business ownership influence corporate social responsibility in China. By comparing state-owned enterprises, private companies and multinational companies, it shows how corporate social responsibility is perceived and practiced at the...

This important textbook has been revised and updated to continue its focus on the link between ethics and economic policy analysis, whilst ensuring that perspectives addressing the moral limits of the market, latest behavioural economics literature, and the changes in inequality over the years...

This book is a textual criticism of modern ideas about the work of Adam Smith that offers a new perspective on many of his famous contributions to economic thought. Adam Smith is often hailed as a leading figure in the development of economic theories, but modern presentations of his works do...

In den Medien und der öffentlichen Diskussion scheinen wirtschaftsmoralische Themen zurzeit voll im Trend zu liegen. Immer häufiger wird über teils spektakuläre und prominente Fälle detailliert berichtet. Dabei handelt es sich bei der Wirtschaftsmoral absolut um kein Modethema. Vielmehr...

This collection of essays comprises some of Rudolf Richter’s important contributions to research on New Institutional Economics (NIE). It deals with the central idea, principles, and methodology of New Institutional Economics and explores its relation to sociology and law. Other chapters...