Spiele, die in unterhaltsamer Form der Werbung dienen, die sog. Advergames, sind mittlerweile zu einer gängigen Praxis geworden. Martin Waiguny untersucht, welche Wirkungen Advergames auf Kinder haben und zeigt auf, wie sich dies auch in Verhaltensabsichten und im Verhalten äußert. Der Autor...

This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and...

Eine kleine Geschichte des Spieles (Einführung) -- Das Spiel -- Der Zufall -- Der Kommerz -- ANHANG -- 8-Punkte-Checkliste für Jahrmarktspielgeräte -- Gesetze und Verordnungen zum Glücksspiel -- Checkliste zur Charakterisierung eines Spiels -- Größen zur Beschreibung der Wirkung eines...

This book sets the agenda to turn behavioral economics, which has long been considered a subordinate discipline, into mainstream economics. Ghisellini and Chang expose the conceptual and empirical inadequacy of conventional economics using illustrations of real world decision-making in a dynamic...

This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss...

This book takes readers on a journey through the wide universe of bioethics, raising the following question: what is the proper attitude towards health, life, and death from the perspective of contemporary behavioral economics? Drawing on fields as diverse as economics, ethics, ecology, biology,...

This title discusses the phenomenon of smoking as a behavioural disease and the associated costs. The author details the consequences of smoking, in addition to the detrimental effects caused by second-hand tobacco smoke exposure as a health risk to children as well as to the general public. The...

“Steven Hail has coalesced disparate yet interdependent conceptualizations of real world phenomena in a brilliant and crucial way to produce a blueprint for sustainable prosperity. The book is essential reading for anyone searching for an alternative to the mainstream orthodoxy that has played...

This Palgrave Pivot offers comprehensive evidence about what people actually think of “nudge” policies designed to steer decision makers’ choices in positive directions. The data reveal that people in diverse nations generally favor nudges by strong majorities, with a preference for...

This book presents essential insights on environmental policy derived from behavioral economics. The authors demonstrate the potential of behavioral economics to drive environmental protection and to generate concrete proposals for the efficient design of policy instruments. Moreover, detailed...