Der familiengeführte Handwerksbetrieb -- Stand der Forschung -- Theoretischer Bezugsrahmen -- Empirische Untersuchung – Methodisches Vorgehen -- Präsentation der Fallgeschichten -- Fallübergreifende Analyse und Interpretation der Ergebnisse -- Schlussbetrachtung.

Chapter 1 Changes in the Domestic and International Economy -- Chapter 2 Status of Chinese Banks’ Internationalization -- Chapter 3. Current Situation of Foreign Banks’ Internationalization -- Chapter 4 Comparison of the overseas expansion between Chinese and Foreign Banks -- Chapter 5 Risk...

This book is a “scientific” introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-relationship. It discusses the emerging role of information technologies in consulting activities and introduces the essential tools in data...

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...

This contributed volume explores and reveals the new developments, dynamics and recommendations for entrepreneurship education in the Middle East and North Africa (MENA) region. Presenting papers by respected experts in the field, it shares essential insights on the status quo of entrepreneurial...

This book examines the practice of corporate social responsibility (CSR) in Latin America, with a particular focus on Brazil. Drawing on historical developments and theoretical reflections alike, it introduces readers to the state of the art in Brazilian CSR. The authors present a range of...

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...